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Opiniion Inc. · 2 weeks ago

Director of Revenue Operations

United States

Full-time

Remote

Director/Executive

Opiniion Inc. is a resident satisfaction software company that partners with property management companies to enhance living experiences for residents. The Director of Revenue Operations will lead the strategic and operational efforts behind the company's revenue systems, ensuring alignment across Sales, Marketing, and Customer Experience to drive predictable growth throughout the customer lifecycle.

AnalyticsConsumer ReviewsCustomer ServiceProperty ManagementReal EstateReputationSaaSSoftware

Growth Opportunities

Responsibilities

Lead and scale the Revenue Operations function overseeing Sales & Marketing Operations, Customer Experience Operations, and Deal Desk & Contracts

This role will be critical in transforming Opiniion’s go-to-market approach into a highly targeted, account-centric strategy within a finite market

Serve as the operational backbone for the entire customer lifecycle - from awareness through sales, onboarding, renewal, and expansion

Own cross-functional alignment of the company’s revenue growth strategy, ensuring Sales, Marketing, and Customer Success are executing against a unified GTM vision

Partner with GTM and executive leadership to translate revenue strategy into scalable systems, processes, and operational frameworks

Optimize the go-to-market tech stack (HubSpot, Gong, Apollo, DocuSign, Codepath, and others) in partnership with functional leaders and the CIO with an emphasis on building a comprehensive account intelligence layer that captures firmographics, ownership structures, decision-makers, relationships, whitespace, engagement history, and expansion potential at the account level

Evaluate, implement, and optimize tools to support scale, improve user experience, and enhance revenue performance

Ensure data integrity, system configuration, and process design support a clean, accurate, and efficient GTM engine

Support and maintain integrations between GTM systems and core platforms, including CRM–ERP linkage and reporting layers, in coordination with CIO

Partner with Sales leadership to build an efficient, predictable sales organization through optimized processes and CRM configuration

Own pipeline governance—including pipeline hygiene, forecasting accuracy, stage definitions, and sales process adherence

Partner with Sales leadership to design account coverage models, territory and named-account assignments, and account planning workflows that ensure deep penetration and coordinated engagement across all high-value target accounts

Lead development and operations of a Deal Desk function, including discounting guardrails, approval workflows, quoting accuracy, and contract process efficiency

Support pricing & packaging evolution in partnership with Product, Finance, and Sales

Partner with Marketing leadership to design, implement, and optimize marketing processes, campaign architecture, lead flows, attribution, and channel ROI analytics

Enable true account-based marketing by designing systems for named-account segmentation, multi-threaded buying group tracking, coordinated sales and marketing plays, and account-level attribution

Ensure Marketing has reliable systems for segmentation, targeting, campaign execution, and funnel reporting

Enable measurement of campaign effectiveness and support demand-generation optimization

Work with CX leadership to optimize onboarding, customer health monitoring, lifecycle scoring, renewal workflows, and expansion process design

Ensure CSMs have the dashboards, data, and processes needed to manage customer outcomes effectively

Support account-level expansion strategy by ensuring visibility into product adoption, whitespace opportunities, stakeholder relationships, and multi-location growth patterns

Drive operational improvements aimed at improving time-to-value, NRR, GRR, and customer experience

Partner with Finance and BI to build unified reporting and insights across the GTM funnel

Drive development and adoption of dashboards, scorecards, and insights for Sales, Marketing, and CX teams

Deliver frontline enablement via actionable insights for reps, CSMs, and AMs

Design and implement scalable GTM processes that support growth while maintaining operational rigor

Ensure processes center the 'human-first' experience while leveraging automation and tools that enhance performance

Drive continuous improvement initiatives to increase efficiency, alignment, and effectiveness across Revenue teams

Lead and develop a multi-functional RevOps team that spans the entire GTM customer journey

Build a culture of accountability, ownership, and innovation within the RevOps function

Recruit, coach, and mentor analysts and operations specialists supporting Sales, Marketing, and CX

Qualification

Revenue OperationsGTM StrategyHubSpot CRMSales OperationsMarketing OperationsCustomer Success OperationsData ProficiencyCross-functional LeadershipCommunication SkillsTeam Leadership

Required

Proven experience in Revenue Operations or GTM Operations within a high-growth SaaS environment

Experience operating in a defined or finite target market, with a strong emphasis on account-based go-to-market strategy, named-account planning, and deep account intelligence rather than high-volume lead motion

Hands-on experience managing or overseeing Sales Ops, Marketing Ops, and/or Customer Success Ops

Demonstrated ability to architect and optimize end-to-end GTM processes across the full customer lifecycle

Experience in forecasting, pipeline management, go-to-market planning, and operational support for sales teams

Practice building or supporting a Deal Desk function—including pricing guidance, discounting rules, and contract workflows

Experience partnering cross-functionally with Finance, BI, Product, and GTM leadership to drive business performance

Entrepreneurial, ownership-driven mindset with a bias toward continuous innovation, proactive problem-solving, and operational scale

Deep expertise in HubSpot CRM; experience owning full CRM configuration and administration preferred

Familiarity with key GTM tools such as HubSpot, Gong, Apollo, DocuSign, and other RevOps and enablement platforms

Comfortable evaluating new tools, building business cases, and driving implementation across cross-functional teams

Strong data proficiency; experience working with BI teams to build dashboards, analyze pipeline and funnel data, and produce actionable insights

Strong ability to influence cross-functional leaders and drive organizational alignment

Excellent communicator who can translate complex operational needs into clear strategy and execution plans

Skilled at enabling frontline teams (sales reps, SDRs, CSMs, marketers) through systems, processes, and insights

Track record of building and developing high-performing operations teams

Benefits

Comprehensive healthcare plans, encompassing medical, dental, and vision insurance, along with group life coverage. Opiniion covers 40-90% of the premium cost for employees and all dependents.

401(k) retirement plan with a 100% corporate match on the first 1% and 50% match on the next 5%.

Pre-tax Health Spending Accounts (HSA).

Paid Parental Leave for all new parents (including adoption or foster care).

Unlimited Time Off policies.

10 Paid Holidays annually.

Monthly Gym Reimbursement benefit.