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Ford Motor Company · 2 weeks ago

Senior Manager of Customer Analytics and Intelligence

Dearborn, MI

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

10+ years exp

Ford Motor Company is seeking a visionary Senior Manager to lead the Customer Data, Analysis, and Tools group within its Advanced Concepting Team. This role involves developing an enterprise-wide customer segmentation framework using advanced analytics to transform complex data into actionable insights and drive data-informed decision-making across various teams.

AutomotiveAutonomous VehiclesManufacturingTransportation

No H1B

Responsibilities

Develop and maintain demand map to serve as a common framework for the enterprise to collaborate around opportunities. Thoroughly understand the theory, structure, process, and data behind the demand map to be an informed ambassador of it

Integrate quantitative trend signals to ensure the map provides insights into future-oriented opportunities

Extend the demand map to support strategic decisions in key global regions and Ford business units

Work with strategy, planning, PD, GCI, GDIA, and marketing teams to ensure their processes are tied into the demand map where possible; and also ensure their needs for exploratory direction are met by the demand map

Maintain ultimate expertise in the data within the demand map. Be the most knowledgeable people about each part of the demand map

Oversee data acquisition, merging and cleaning, as well as analytical model development and deployment. Participate in peer-reviewed analytical forums to ensure models have the best quality and share lessons learned, new skills and tools

Lead a team of analytical experts and strategic thinkers that provides thought leadership in strategic studies

Establish tools for transparent self-service access to the data and analytical tools in the demand map. Provide users the training they need to use data and tools responsibly, as well as access to your team's expertise to avoid mis-use

Lead enterprise efforts to identify and evaluate new customer opportunities, serving different business units as internal customers. Demonstrate leadership and subject matter expertise in enterprise studies

Qualification

Customer segmentationQuantitative analysisStatistical analysisData visualization toolsConsumer research methodologiesAI-based insight generationSurvey developmentEmpathyLeadershipCreativityCollaborationStorytelling

Required

Bachelor's degree in a quantitative field such as Business Analytics, Statistics, Economics, Computer Science, Engineering or equivalent combination of relevant education and experience

Passion for studying people through data - especially quantitative data

High interest in Ford's strategic choices and their long term impact on business operations

Creativity and curiosity applied to analyzing and visualizing data in new ways

7+ years in a blend of roles such as consulting, advanced portfolio planning, product concepting, corporate strategy, and consumer insights

3+ years of experience leading large quantitative analyses, including modeling and segmentation studies

3+ years in early-phase concepting or upstream product management

3+ years managing direct reports and cross-functional project teams

10+ years of working experience

Demonstrated expertise in consumer research methodologies and AI-based insight generation

Proficiency at survey development and statistical analysis methods

Skilled storyteller who can distill complex analytical journeys down to clear stories appropriate for executive audiences

Preferred

Experience, expertise or degree in business, especially business strategy

Experience with customer segmentation, including in non-automotive industries

Knowledge of the automotive industry including, brands, vehicles, segments, attributes, features

Highly empathetic people leader, passionate about developing team members, fostering a collaborative and inclusive environment, and nurturing talent within a large, global enterprise

Experience bringing new product concepts to life

Technical proficiency with leading data visualization tools (e.g., Tableau, Power BI), statistical programming languages (e.g., R, Python, SAS), and experience working with cloud-based data platforms (e.g., Google Cloud Platform, Azure, AWS)

Master's degree (MBA, MS, or equivalent)

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!