Inside Real Estate · 3 weeks ago
Communications & Content Strategy Manager
United States
Full-time
Remote
Mid Level
3+ years expInside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to over 500,000 top brokerages, agents, and teams. The Communications & Content Strategy Manager is responsible for shaping and executing an integrated communications strategy across PR, social media, and customer engagement channels to strengthen brand reputation and elevate thought leadership.
AnalyticsBusiness IntelligenceCRMMarketingReal EstateSaaS
Responsibilities
Lead media strategy and secure media opportunities that strengthen the company’s reputation and presence in key markets
Build and maintain relationships with reporters, analysts, and industry influencers
Develop executive visibility programs including bylines, interviews, and speaking opportunities
Support crisis response planning and real-time communication coordination
Lead review generation and customer sentiment strategy, informing messaging enhancements
Provide monthly brand reputation insights with recommendations for improvement
Ensure consistent storytelling across all external touchpoints
Support client communications lifecycle in partnership with Product Marketing and Client Services
Drive adoption and engagement through well-timed product announcements, newsletters, and educational content
Support communication strategy for webinars, launch events, and client community programs
Own channel strategy, content planning, and publishing across all platforms
Manage active engagement with prospects, customers, and influencers
Analyze KPIs to evolve channel mix, messaging, and creative for business impact
Lead content distribution strategy to maximize reach and engagement of marquee content
Manage and optimize Resource Library experience (PathFactory)
Drive content discovery across company systems (Highspot, Confluence)
Ensure brand-right messaging and governance of reusable assets
Qualification
Required
3-5 years in communications, PR, content marketing, or related field
Proven track record in media relations and securing press coverage
Hands-on experience managing social media channels and content distribution
Strong media relations: ability to pitch stories, build reporter relationships, and secure coverage
Excellent writing and storytelling across formats (press releases, bylines, social posts, newsletters)
Social media strategy and analytics (LinkedIn, Twitter/X, etc.)
Content management systems and marketing tech stack (PathFactory, Highspot, or similar platforms a plus)
Data-driven approach: comfortable analyzing KPIs and adjusting strategy based on performance
Project management: ability to manage multiple initiatives simultaneously with competing deadlines
Strong communication and stakeholder management skills
Strategic thinker who can translate business goals into communications initiatives
Self-starter who can work independently with minimal direction
Collaborative team player who works well across departments
Adaptable and comfortable with ambiguity in fast-paced environment
Detail-oriented with strong organizational skills
Preferred
Bachelor's degree in Communications, Journalism, Marketing, PR, or related field
Experience in technology, real estate technology, or B2B SaaS industry
Established media contacts in relevant industry verticals
Experience with review platforms (G2, Capterra) and reputation management
Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce)
Crisis communications experience
Experience supporting executive thought leadership programs
Portfolio demonstrating successful campaigns, media placements, or content programs
Company
Inside Real Estate
Inside Real Estate is a marketing software for real estate agents.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Genstar Capital42 Ventures
2021-12-23Private Equity
2019-08-20Acquired
2016-10-31Private Equity
Leadership Team
Sonam Tenzing Sherpa
Chief Sales Officer (CSO)
Recent News
2025-10-09
24-7 Press Release Newswire
2025-09-12
Company data provided by crunchbase