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California State University-San Bernardino · 18 hours ago

Digital Marketing Specialist (Public Affairs/Communications Specialist II), Marketing & Communications

San Bernardino, CA

Contract

Onsite

Entry, Mid Level

$5,178/mo - $5,387/mo

2+ years exp

California State University-San Bernardino is seeking a Digital Marketing Specialist to enhance their recruitment and marketing efforts through strategic digital content creation. The role involves developing engaging content for various media channels, collaborating with the Marketing and Communication team, and analyzing marketing trends to support the university's objectives.

Higher EducationProfessional Services

No H1B

Responsibilities

Independently provide support and develop more complex and broader content for Marketing and Communication's social media initiatives including but not limited to maintaining the University's YouTube Channel

Coordinate, schedule, and track day-to-day digital content publishing schedules for a variety of media channels throughout the office as they relate to the overall marketing and communication strategies

Develop broad and complex content designed to support a variety of digital marketing campaigns

Under general supervision, work collaboratively with the Marketing and Communication team to assist in conceptualizing and planning future marketing initiatives, including all phases of strategic planning, implementation, and continuation of multi-channel communication and marketing strategies

Exercise judgment and discretion, under general supervision, to make decisions, interpret, and apply a wide range of strategies to enhance social media and marketing efforts

Maintain and track project management systems and databases to keep projects current with status and publishing schedules

Apply thorough knowledge of digital communication principles and marketing techniques to assist in planning and implementing creative programs and campaigns to grow audiences across all platforms

Utilize strong story development, journalistic writing, and advanced editorial skills to proof written materials and edit copy updates to ensure brand values are clearly communicated

Meet production schedules and deadlines

Provide lead work direction and project leadership to digital content student assistants

Apply appropriate statistical techniques and methods to analyze YouTube/video outreach by tracking performance metrics and evaluating campaign effectiveness in effort to maximize the impact of digital marketing campaigns

Prepare reports and presentations by exercising judgment and discretion to interpret policies, procedures, and principles as required

Monitor marketing initiatives and key performance indicators. (KPIs)

Attend CSUSB committees/meetings as needed to provide support for developing messaging strategies

Collaborate with university personnel to align marketing efforts with style standards and best practices, enhancing university credibility for both internal and external markets

Effectively use web communication technology to achieve communication goals by monitoring office email accounts to route and respond to inquiries as needed

Contribute to CSUSB’s vision of being the academic leader in customer service through quality, commitment, courtesy and teamwork

Other classification related duties as assigned

Qualification

Digital content creationSocial media managementMarketing campaign developmentMarket researchContent editingMedia relationsProject managementPublic speakingInterpersonal skillsTeam collaborationOrganizational skillsAdaptability

Required

Equivalent to a bachelor's degree in a related field

Two years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis

Collaborates with departments, faculty, and staff to identify marketing and communication needs and develop targeted messaging, marketing campaigns, or materials

Independently creates engaging content for various communication channels, including press releases, newsletters, website, social media, and internal communications

Analyzes marketing and media trends and public perception to identify opportunities and develop mitigation strategies to address potential risks

Supports media relations activities, including coordinating media interviews and monitoring media coverage

Frequently engages with key internal management, faculty, and staff and external stakeholders, including alumni, donors, and community partners to collaborate on campaigns and initiatives

Collaborates with brand management, graphic designers, photographers, and videographers to create visually appealing and impactful marketing materials

Coordinates with print vendors, promotional item vendors, graphic designers, and other services to oversee project production, revisions, licensing, and brand compliance

Conducts and coordinates market research efforts for brand/marketing materials and campaigns including surveys, focus groups, and interviews

Provides recommendations for ongoing improvement based on review of best practices and trends in marketing, digital media, brand management, and communications

Maintains and updates the university's website, ensuring content accuracy, relevance, and compliance with brand guidelines

Provides input and recommends improvements to strategies, policies, and processes to support the university's goals and objectives

Provides lead work direction and training to university staff, student employees, and volunteers

Preferred

Professional or technical experience in mass communications, marketing, journalism, public relations, videography/photography

Ability to organize and plan work and projects including handling multiple priorities

Ability to keep abreast of public policy and public affairs issues

Ability to make independent decisions and exercise sound judgment

Ability to compile, write, and present marketing reports and communication plans

Ability to work cooperatively with a diverse campus community

Experience in a marketing / public relations agency environment

Demonstrated ability to establish and maintain effective working relationships within and outside the workgroup and serve as a liaison for the organizational unit

Ability to build and maintain strong working relationships with staff and students

Well-developed organizational skills to work on multiple projects simultaneously in a deadline-driven environment

Maintain a friendly attitude during stressful conditions

Ability to take direction

Ability to produce in a fast-paced work environment

Be willing to take advantage of professional development learning opportunities

Prior experience or proficiency with Apple computers

Working knowledge of university organizational policies, rules, regulations, procurement, purchasing

Experience in a higher education development or marketing setting is preferred

Passion for California State University, San Bernardino

Basic knowledge and understanding of media outlets including print, television, and radio. Ability to work with the media for the coverage of events

Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills