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Vuori · 1 day ago

Site Experience Project Manager

Carlsbad, CA

Full-time

Onsite

Mid Level

$90K/yr - $110K/yr

3+ years exp

Vuori is re-defining what athletic apparel looks like, and they are seeking a highly organized and detail-oriented Project Manager to oversee the marketing campaign translation and execution for their Ecommerce brand experience. This role ensures that all site updates align with the Go-To-Market calendar and brand marketing initiatives, delivering a seamless and engaging customer experience across digital platforms.

ApparelBrand MarketingE-CommerceFashionMarketingRetailSales

Responsibilities

Own the end-to-end process for planning, scheduling, and publishing site content in alignment with GTM timelines

Interpret campaign briefs to define site channel usage, content needs, storytelling flow, and on-site placement strategy

Develop and maintain detailed campaign-specific project plans, asset trackers, timelines, and status reports for all site experience initiatives to ensure accuracy, visibility, and accountability

Partner closely with Brand Marketing, Creative, Partnerships, Merchandising, and Development teams to ensure content accuracy and timely delivery

Act as the primary liaison between marketing and web production teams to translate campaign objectives into site experiences

Partner with Sr. Site Experience PM on development discovery and requirements

Manage the build and QA of site content, including landing pages, promotional banners, and campaign assets

Ensure all campaign content reflects the intended marketing narrative, adheres to brand guidelines, seasonal and promotional prioritization, UX best practices, and technical requirements

Maintain rigorous version control and documentation for all campaign assets and builds

Conduct thorough QA of all campaign content across devices and environments prior to launch

Maintain visibility into the GTM calendar and proactively adjust site schedules to support marketing priorities

Facilitate alignment meetings, consolidate requirements, and distribute clear creative and build briefs and launch communications to all stakeholders

Communicate timing, deadlines and dependencies to stakeholders to avoid conflicts and ensure smooth launches

Maintain a historical record of campaign execution and outcomes

Monitor site performance and engagement post-launch and collaborate on improvements for future campaigns

Provide insights and recommendations to enhance workflow efficiency and site experience quality

Qualification

Ecommerce experienceProject management toolsGTM planningCMS platformsUX principlesAgile environment experienceCommunication skillsOrganizational skillsProblem-solving skills