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The Long Drink Company · 3 weeks ago

Trade Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $130K/yr

3+ years exp

The Long Drink Company is seeking a Trade Marketing Manager to lead the execution of brand strategies at retail. This role is responsible for developing and managing shopper marketing programs and sales enablement tools to maximize trade marketing investments.

Food and BeverageWholesaleWine And Spirits

Responsibilities

Own trade and shopper marketing strategies across all channels – Off Premise, On Premise, and Chain – translating brand positioning into compelling in-store merchandising that captures shopper attention and drives conversion

Support commercial growth opportunities by developing retail programs designed to win features, displays, menu placements, and incremental visibility at retail

Lead development and execution of the annual retail program calendar

Build briefs, manage timelines, and coordinate with Brand, Sales, and external partners to bring seasonal and evergreen programs to life

Manage order windows, program approvals, POS order quantities, and the movement of mechanical files across partners and platforms

Effectively balance national program development with regional and local customization to ensure relevance across markets while maintaining brand consistency

Develop sales-facing resources: sell sheets, program guides, playbooks, and launch assets to support programs

Serve as the primary contact to our POS partner agency, owning the partnership and management of POS tools for our commercial team

Lead evergreen and seasonal POS development and updates across all channels

Coordinate sourcing, pricing, prototyping, and production timelines with primary POS partner and any alternate vendors

Maintain POS creative, imagery, categorization, pricing, inventory, and availability

Manage Print-On-Demand workflows, including asset setup, proofing, and updates

Act as the primary day-to-day retail marketing partner to Sales, supporting commercial objectives through clear program positioning, sell-in tools, and executional guidance, including trade program rollouts, updates, FAQs, and resource distribution

Maintain the central Sales & Marketing Resources library with updated decks, tools, and files

Ensure timely, clear communication of program details, order windows, and POS changes

Maintain active feedback loops with Sales to stay at the pulse of in-market performance, using field insights to refine programs, POS, and creative in order to improve execution, adoption, and commercial impact

Manage intake, scoping, and timelines for up to 25 creative requests per month

Coordinate with freelance designer(s) and/or agency partners to ensure clarity and on-time delivery

Oversee proofing rounds, design approvals, and mechanical file handoff

Own backend setup and execution of national and regional rebates (Inmar and Aisle)

Partner with vendors on setup, reporting, auditing, and invoicing

Manage consumer sweepstakes programs end-to-end, including briefing agency; overseeing and approving proposals, rules, microsite builds, and prize fulfillment

Partner with agencies to develop creative to support any rebates, sweeps, or other consumer incentive programs

Support activation deliverables for key regional and local marketing initiatives, sponsorships, and field integrations, ensuring alignment with national strategy while addressing market-specific needs

Manage coordination of creative assets, timelines, and POS linked to regional and/or partner obligations

Track program costs, vendor billing, and monthly budget check-ins with Finance and Sales regions, ensuring trade marketing investments are deployed efficiently and aligned to commercial priorities

Support inventory/demand planning workflows, partnering with POS partner and other vendors

Monitor program performance and adoption to inform future program optimization and investment decisions across national and regional programs

Qualification

Trade marketing experienceCreative development coordinationProject managementAnalytical mindsetCommunication skillsSolutions-orientedDetail-orientedCross-functional collaboration

Required

3–5+ years of experience in trade marketing, shopper marketing, or brand marketing, ideally within beverage alcohol and/or CPG

Strong project management experience; able to run multiple concurrent workflows with precision

Proven ability to translate strategy into clear briefs, timelines, and deliverables

Experience coordinating creative development and managing vendors or agencies

Exceptional communication skills and a partnership mindset, with the ability to work cross-functionally while also supporting sales teams, distributors, and retailers

Analytical mindset; able to interpret cost structures, logistics inputs, and program performance

Highly organized, detail-obsessed, and comfortable working in a fast-paced environment

Proactive, solutions-oriented, and able to maintain clarity amid evolving processes