Electronic Arts (EA) · 1 day ago
Social Media Manager - Apex Legends
LA Metro Area
Full-time
Onsite
Mid Level
$102K/yr - $152K/yr
4+ years expElectronic Arts (EA) creates next-level entertainment experiences and is seeking a Social Media Manager for Apex Legends. This role involves developing social media strategies, managing content, and engaging with the player community to enhance their experience.
ComputerMobilePublishingVideo GamesWeb Development
Responsibilities
Help build and execute global social media strategies funneling into overall franchise strategy and designed for strong engagement, entertainment and connection across social media platforms
Creates and maintains multiple social channels, social voice, and engagement strategies
Leverages reporting for informed decision making for social media content and social channel strategy for long term growth and success
Informed by campaign/franchise planning, ideates & manages content development for deployment on social media channels
Manage social media content calendar and approval process with time-sensitive considerations
Manage and facilitate social media communities by responding to social media posts, developing discussions, or redirecting messages to appropriate teams
Collaborate with creative team for on- brand social media content
Communicate and collaborate with international teams for content and copy localization delivery
Pipeline direction and content calendar management for incoming content from multiple sources, including partners, agencies, and internal creative teams
Use strong interpersonal communications skills to strengthen overall player engagement and sentiment for the franchise across the world
Collaborate with creative team, player engagement managers & content creators to create unique content for channels
Understand and follow trends to better connect with the player community through relevant engagement and apply the knowledge to better connect with our communities
Connect with colleagues across Marketing, Communications, and Development to ensure succinct execution of tactics/campaign beats
Day-to-day management of extended social media resources for each brand - including internal teams and the ability to manage 3rd party agencies and their respective budgets
Monitoring & reporting social media platform performance using third-party toolsets, including but not limited to: + Sprout Social + Affogata
Research and evaluate the latest trends in order to find new and better ways of measuring social media activity, using this research to inform content and social strategy
Analyze competitor activity using social listening tools, taking this analysis into consideration to inform social strategy and content
Work with enterprise-wide stakeholders to ensure a consistent, high-quality player experience inside and outside of our games via strategic real-time feedback about the health of our games
Qualification
Required
Bachelor's degree in communications, marketing, or related field, or equivalent work experience
4+ years experience in Social Media Management or related field
High quality writing skills w/ with global audiences in mind
Experience managing interactions with diplomacy and tact; skilled in conflict management
Comfort with ambiguity and highly adaptive in challenging environments and situations, including direct interactions within the player community
Deliver high-return work in a team of multiple clients with diverse/dynamic needs
Present plans and concepts in English, along with solid organizational and task/project management abilities
Expert liaison, versatile and independent, creative solution-seeker and familiarity collaborating in a global environment
Experience with current gameplay modes and an understanding of player motivations and needs
Creativity while achieving goals and driving unique and thoughtful projects
Build data-informed insights on community behavior that can be shared with other teams and data points to create relevant recommendations for action
Creative thinking, maintaining focus on objectives while driving unique and thoughtful executions
Previous experience in a live service gaming environment
Proficient to Advanced in in content production and creation tools such as Photoshop, Premiere Pro, Illustrator and AfterEffects
Preferred
Strong knowledge and passion for the video game industry, including Apex Legends and competing franchises in the first-person shooter genre
Benefits
Paid time off (3 weeks per year to start)
80 hours per year of sick time
16 paid company holidays per year
10 weeks paid time off to bond with baby
Medical/dental/vision insurance
Life insurance
Disability insurance
401(k) to regular full-time employees
Paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave)
Extended health/dental/vision coverage
Retirement plan to regular full-time employees
Complimentary games
Company
Electronic Arts (EA)
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story.
10001+ employees
H1B Sponsorship
Electronic Arts (EA) has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (139)
2024 (105)
2023 (207)
2022 (233)
2021 (198)
2020 (145)
Funding
Current Stage
Public CompanyTotal Funding
$2.2MKey Investors
TCVTrip Hawkins
2025-09-29Private Equity
2025-09-29Acquired
2019-01-01Post Ipo Equity
Leadership Team
Michael Robinson
SVP EA Digital Platform
Farah Ali
VP and Technology Growth Strategy
Recent News
2026-01-11
The Journal Record
2026-01-09
Company data provided by crunchbase