Aegon · 15 hours ago
Director, Brand Strategy (Hybrid)
United States
Full-time
Hybrid
Senior Level, Lead/Staff
$147K/yr - $175K/yr
10+ years expAegon is seeking a Director of Brand Strategy to drive internal and external brand experiences across multiple distribution channels. The role involves developing brand messages, managing budgets, and fostering collaboration across teams to enhance brand awareness and performance.
Asset ManagementAuto InsuranceFinanceHealth InsuranceInsuranceLife InsuranceRetirement
Responsibilities
Drive the development and refinement of Brand’s messages and creative campaign/activations
Collaborate with team leaders in other marketing areas to help lead go-to-market planning
Identify/optimize opportunities to drive cross-team collaboration and alignment to optimize performance
Build internal and external relationships with senior leaders
Manage departmental budgets; oversee individual team efforts to manage PO’s and budget reconciliation
Develop and deliver performance reports to marketing leadership
Ensure brand guidelines are followed internally and externally
Provide coaching and guidance to team members
Collaborate across mediums and related departments, including divisional channel partners
Manage project resource allocation in collaboration with business groups
Manage agency and/or partner relationships
Data mine/analyze customer insights; develop and implement solutions
Create media planning strategies and collaborate with agency partners to implement
Keep current on new technologies and emerging trends/opportunities
Qualification
Required
Bachelor's degree in marketing or related field, or equivalent experience
Ten years of digital communications, social media marketing or related experience
Five years of management experience leading and developing teams
Experience managing campaigns or marketing projects
Proficient in core content production systems and requirements
Strategic thinker and decision-maker to drive results
Excellent written/oral communication and relationship building skills
Analytical and problem-solving skills
Proficiency using MS Office
Preferred
Advertising and/or branding agency experience
Benefits
Annual Bonus based on the Company Bonus Plan/Individual Performance
Company
Aegon
Aegon offers products and services in the life insurance, pension, retirement, and asset management fields.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$760M2024-04-10Post Ipo Debt· $760M
1999-04-01IPO
Leadership Team
Lard Friese
Chief Executive Officer
Duncan Russell
Chief Financial Officer
Recent News
2026-01-22
GlobeNewswire
2026-01-12
Alternative Credit Investor
2026-01-03
Company data provided by crunchbase