Apply on Employer Site

ARB Interactive · 2 days ago

CRM Manager

United States

Full-time

Remote

Mid Level

3+ years exp

ARB Interactive is a rapidly growing company that merges creativity, technology, and play, recognized as one of LinkedIn's Top 50 Startups in the United States. They are looking for a CRM Manager to enhance player retention and engagement for Modo Social Casino through targeted campaigns and collaboration with various teams.

Video Games

Responsibilities

Manage Modo Social Casino’s CRM strategy with a primary focus on driving retention KPIs, reducing player churn, and reactivating lapsed users

Monitor and analyze CRM performance metrics, providing actionable insights and regular reporting to inform strategic adjustments and improve ROI

Develop and execute CRM campaigns, including ad hoc and automated retention campaigns, tailored to enhance player engagement

Collaborate with marketing, product, and platform teams to create cohesive user journeys, integrating CRM touchpoints seamlessly within the overall customer experience

Oversee all aspects of promotional setup, including campaign ideation and creation, bonus configurations, creative requests, and performance reporting

Cultivate deep expertise in Modo’s marketing technology stack, including Back Office systems, Optimove, and Amplitude, to maximize campaign effectiveness and data utilization

Qualification

CRM strategyCRM campaignsAnalytical skillsOptimoveEmail service providersProject managementBachelor’s degreeCasino gaming experienceA/B testingSegmentationAutomation