Monument Health · 1 month ago
Digital Marketing and Social Media Specialist
Rapid City, SD
Full-time
Onsite
Mid Level
$54K/yr - $68K/yr
3+ years expMonument Health is a healthcare organization focused on providing quality services. The Digital Marketing and Social Media Specialist is responsible for managing the organization's online presence and digital marketing strategies, including creating and optimizing content across various digital platforms to enhance brand visibility and achieve marketing objectives.
Health CareHospitalNon ProfitRehabilitation
Responsibilities
Lead the development and implementation of SEO strategies, manage all website content to assure accuracy and relevancy
Manage digital and social media campaigns and day-to-day activities for online advocacy, digital community outreach efforts, digital promotions, digital launch announcements, email newsletters, website management/updates, etc
Manage reputation and presence on social networking sites, including but not limited to, Facebook, Twitter, Pinterest and Instagram and seeding content into social applications as needed
Manage organizations reputation on external websites – to include accurate informational listings and management of ratings and reviews
Manage paid search, display, social media and retargeting campaigns
Create and optimize landing pages. Manage all website content to assure accuracy and relevancy
Oversee relationships with web developers and other digital marketing software companies, as needed to fulfill our annual marketing and communications plans
Monitor effectiveness benchmarks for measuring the impact of social media programs. Analyze, review and report on effectiveness of campaigns to maximize results. Utilize web and campaign analytics to track and report on the impact of our marketing, web and social efforts – both at the system level and for individual service lines
Utilize good judgment in safeguarding the company image in responses and outreach in all social media outreach
Monitor trends in digital and social media tools, sites, audience and applications
All other duties as assigned
Qualification
Required
Education - High School Diploma/GED Equivalent
Preferred
Education - Bachelors degree in Related Field
Experience - 1+ years of Microsoft Office Word Excel and PowerPoint Experience
Experience - 3+ years of Healthcare Experience
Experience - 3+ years of Marketing/Communications Experience
Benefits
Supportive work culture
Medical, Vision and Dental Coverage
Retirement Plans, Health Savings Account, and Flexible Spending Account
Instant pay is available for qualifying positions
Paid Time Off Accrual Bank
Opportunities for growth and advancement
Tuition assistance/reimbursement
Excellent pay differentials on qualifying positions
Flexible scheduling
Company
Monument Health
Monument Health is a community-based health care system that provides a wide range of treatment and medical services to various patients.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Paulette Davidson, FACHE, CMPE
President & CEO
Mark Thompson
CFO
Recent News
2025-05-29
The Business Times
2025-03-01
Company data provided by crunchbase