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Brooks Running · 1 day ago

North America Lifestyle Marketing Manager

US, Washington, Seattle

Full-time

Hybrid

Mid, Senior Level

$108K/yr - $163K/yr

7+ years exp

Brooks Running is a company that believes movement is the key to feeling more alive, and they are seeking a North America Lifestyle Marketing Manager to drive the strategy and execution for an emerging category. This role involves leading lifestyle marketing campaigns, collaborating with various teams, and ensuring alignment with global strategies while addressing regional consumer needs.

ApparelFashionManufacturingShoesSporting Goods

Culture & Values

Responsibilities

Lead planning and execution of seasonal marketing campaigns, partnering closely with priority channels like Retail, PR, Influencer, and Social and Site teams

In partnership with T0 retailers, own all aspects of their marketing support from developing the concept to execution. This support will have an outsized focus to meet sell-through goals, and travel will be required to these events

Build strong relationships with Tier 0 accounts and partners

Collaborate with internal creative teams and external stakeholders to deliver localized content and assets that reflect lifestyle trends and cultural relevance

Partner closely with the retail marketing team, while serving as a subject matter expert on this consumer and category across the NA organization

Lead cross-functional alignment on seasonal calendars, campaign messaging, and activation plans, managing timelines, budgets, and resources to ensure flawless execution

Oversee campaign performance reporting, generating actionable insights and recommendations for continuous improvement. Partner with category leads to integrate lifestyle stories into broader brand moments

Extend global brand strategy through regional builds, including developing category investment recommendations, identifying and executing evergreen marketing opportunities, building competitive insights, and regional tactics beyond campaign work

Represent lifestyle marketing in key business meetings, presenting strategies and results to leadership and stakeholders. Serve as a key partner to Global Brand Marketing to ensure global and regional plans operate in lockstep and cross-amplify

Champion process optimization for lifestyle marketing workflows, leveraging tools like Smartsheet, WorkFront, and Sharepoint

Qualification

Lifestyle marketingCultural marketingProject managementContent creationDigital marketingRelationship buildingProactive mindsetCommunicationPresentation skillsOrganizational skills

Required

Bachelor's degree in marketing, communications, or related field (or equivalent experience)

7+ years of experience in marketing. Experience working with lifestyle brands, campaigns, or cultural marketing initiatives is required

You are a cultural connector with a passion for style and performance - demonstrated understanding of lifestyle trends and consumer behaviors is a must

Deep understanding of streetwear, fashion, and cultural trends

Proven ability to manage complex projects from strategy through execution – a results-focused marketer is a must

Strong experience in content creation, localization, and digital marketing. A breadth of experience across marketing channels is a plus

Excellent communication and presentation skills; ability to influence and align stakeholders

Highly organized with strong prioritization and project management skills

Proactive, solution-oriented, and passionate about lifestyle, fashion, culture, and active living

Ability to travel (~50%)

Preferred

Strong relationships with tastemakers and cultural influencers to amplify brand relevance is preferred

Experience working with Tier 0 retailers is preferred

Benefits

Medical, dental, vision, life and AD&D insurance

Disability insurance

HSA and employer contribution

FSA

Family & fertility assistance

401K Savings Plan and match

Employee assistance program

Transportation assistance

Generous time off including three to five weeks of paid time off

Eleven paid holidays

Paid sick and parental leave

Annual bonus based on company performance

Product discounts

Employee recognition

Fitness discounts

Volunteer and donation benefits

Company

Brooks Running

Glassdoor4.3

Brooks Running designs and manufactures high-performance running shoes, apparel, and accessories for both male and female runners. It is a sub-organization of Berkshire Hathaway.

Founded in 1914

Seattle, Washington, USA

1001-5000 employees