Apply on Employer Site

Kimberly-Clark · 1 week ago

Senior Brand Manager - Brand Growth & Innovation Child Care

Chicago, IL

Full-time

Hybrid

Senior Level, Lead/Staff

$173K/yr - $214K/yr

10+ years exp

Kimberly-Clark is a leading company dedicated to creating Better Care for a Better World. They are seeking a Senior Brand Manager to lead brand building initiatives for the Pull-Ups® Portfolio, develop strategic plans, and drive innovation in collaboration with cross-functional teams.

ManufacturingProduct DesignWholesale

H1B Sponsor Likely

Responsibilities

Enable sustainable delivery of business objectives, including net sales, operating profit, gross margin, and market share, driving more than half of future growth through innovation

Lead development of the 3-year Strategic Business Plan (SBP)

Own 5-year category portfolio management ensuring sufficiency, desirability, feasibility and viability of Pull-Ups® within total Baby and Child Care portfolio

Lead brand architecture, define benefit platforms and deliver pathway to deliver lighthouse claim

Develop 5-year holistic innovation funnel across the entire consumer experience (product, packaging and promise) that consistently delivers the brand promise, meets SBP targets and drives a sufficient FEI pipeline

Lead portfolio technology mapping and cascade strategy, including business case ownership of big technical bets

Champion a holistic innovation system that puts consumer needs at the center, leads with insights, winning concepts, claims, business models, and excellent execution that delivers the SBP

Deliver innovation plans that win with top customers, drive growth in key channels and deliver go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies)

Lead PPA & pricing tied to innovation

Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business

Identify and lead process improvements at the brand or portfolio level

Lead the thinking on business model innovation including (but not limited to) import/export of winning innovation from K-C enterprise, agile concept and prototyping approaches and resources, and digital test market leadership through established ecommerce channels

Qualification

Brand managementP&L managementBrand strategy developmentConsumer insightsCross-functional collaborationEntrepreneurial mindsetProblem-solvingCommunication skills

Required

Bachelors Degree in Business/Marketing

Masters/ MBA with concentration in Marketing degree preferred

At least 10 years experience in marketing with brand management (B2B - CPG companies) and experience in the following areas:

P&L management; development and execution of brand marketing; cross-functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply

Solid understanding of annual business planning, budget setting, and subsequent execution of those plans to delivery results

Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development

Experience with brand positioning and brand strategy development

Proven concept & brief writing of both product innovation and renovation and commercial news

Proven capability to lead in a matrix organization driving collaboration across businesses and functions

Demonstrated capability in leading agency partners in long-term projects

Ability to pull insights from multiple sources and synthesize into a compelling story for change

Strong skills and experience with diagnosing and resolving complex problems and opportunities

Entrepreneur can-do attitude to find ways to break down growth barriers

Demonstrated positive energy to effectively represent brand internally and externally

Travel 10-20% of the work time

Benefits

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.

Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

Company

Kimberly-Clark

Glassdoor4.0

Kimberly-Clark ranked among the top 10 World's Best Multinational Workplaces by Great Places to Work Institute for the third year in a row.

Founded in 1872

Irving, Texas, USA

10001+ employees

http://www.careersatkc.com

H1B Sponsorship

Kimberly-Clark has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (38)

2024 (14)

2023 (31)

2022 (24)

2021 (10)

2020 (8)