Upstart · 1 day ago
Senior Performance Marketing Manager, Emerging Product
United States
Full-time
Remote
Senior Level
$131K/yr - $181K/yr
7+ years expUpstart is the leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. As the Senior Performance Marketing Manager, Emerging Products, you will own and scale paid digital acquisition across key channels, building Upstart’s Home Equity Line of Credit performance marketing engine from the ground up.
Artificial Intelligence (AI)AutomotiveConsumer LendingCreditFinancial ServicesFinTechLendingMachine LearningPersonal Finance
Responsibilities
Own and scale HELOC media buying across SEM, paid social, display, and emerging performance channels, managing strategy, execution, and optimization end to end
Build Upstart’s HELOC performance marketing engine from the ground up, establishing channel strategy, testing frameworks, and best practices in a zero-to-one environment
Drive efficient, incremental customer acquisition by continuously optimizing bids, budgets, audiences, and creative to hit volume, CPA, and ROI targets
Design and run rigorous experimentation programs across keywords, audiences, creatives, and formats to unlock scalable growth opportunities and new channels
Manage and forecast significant media budgets, balancing growth and efficiency while adapting quickly to performance trends and market dynamics
Qualification
Required
7+ years of experience in performance marketing or digital media buying, with a strong focus on SEM and additional experience across paid social and/or display
Proven track record of owning large-scale acquisition programs, managing significant monthly budgets, and driving measurable growth against CPA, ROI, and volume targets
Deep hands-on expertise in paid search, including keyword strategy, bid management, ad copy testing, and landing page optimization
Strong analytical skills, with the ability to interpret performance data, design experiments, and make data-driven decisions in ambiguous environments
Ability to thrive in a fast-paced, high-growth environment where adaptability and problem-solving are key
Preferred
Experience operating in highly regulated or longer consideration cycle vertical (e.g., financial services, fintech, lending, insurance, marketplaces)
Experience launching and scaling new channels or products from zero to one, with comfort operating in ambiguity and building an acquisition funnel from scratch
Experience working closely with product and engineering teams to improve landing pages, funnels, and on-site conversion through testing and iteration
Preference for Eastern time zone candidates
Benefits
Competitive Compensation (base + bonus & equity)
Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart
Generous 401(k) plan with Upstart matching $2 for every $1 contributed, up to $15,000 per year
Employee Stock Purchase Plan (ESPP)
Life and disability insurance
Generous holiday, vacation, sick and safety leave
Supportive parental, family care, and military leave programs
Annual wellness, technology & ergonomic reimbursement programs
Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
Catered lunches + snacks & drinks when working in offices
Company
Upstart
Upstart (NASDAQ: UPST) is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit.
1001-5000 employees
H1B Sponsorship
Upstart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (68)
2024 (67)
2023 (85)
2022 (85)
2021 (42)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
$3.36BKey Investors
CastlelakeProgressiveRakuten
2025-11-06Post Ipo Debt· $1.5B
2025-09-05Post Ipo Debt· $320M
2025-08-12Post Ipo Debt· $600M
Leadership Team
Dave Girouard
Founder & CEO
Paul Gu
Co-Founder
Recent News
The Motley Fool
2026-01-03
The Motley Fool
2026-01-01
2025-12-17
Company data provided by crunchbase