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Lucid Motors · 17 hours ago

Social Media Manager

Newark, CA

Full-time

Onsite

Senior Level

$139K/yr - $204K/yr

5+ years exp

Lucid Motors is a leading company in luxury electric vehicles, focusing on innovative design and a sustainable future. They are seeking a Social Media Manager to oversee content strategy and production across multiple platforms, ensuring engagement and performance optimization.

AutomotiveAutonomous VehiclesElectric VehicleTransportation

Responsibilities

Own day-to-day content calendar across all platforms, ensuring strategic pillar balance

Monitor platform trends and identify cultural opportunities for the brand

Analyze content performance across platforms and identify optimization opportunities

Track key metrics and provide regular performance insights

Monitor community sentiment and conduct social listening to inform content strategy

Provide strategic direction on community engagement and response approach

Coordinate with Social Media Coordinator on publishing and community management

Make real-time decisions on content prioritization and publishing strategy

Develop and test new content formats aligned to strategic goals

A/B test formats, messaging, and timing to improve results

Collaborate cross-functionally to integrate social across enterprise-wide initiatives and campaigns

Manage social governance processes and provide guidance to teams across the organization

Create mobile-first video content for quick-turn opportunities and reactive moments

Shoot and edit compelling short-form content (Reels, TikToks, Shorts)

Capture opportunistic moments (employee stories, owner testimonials, cultural trends)

Develop creative briefs and mockups for external production when needed

Maintain brand voice and visual standards across all content

Be ready to grab your iPhone and tell a story when the moment happens

Coordinate with creative partners on content production needs when available

Manage multiple work streams and concurrent projects with precision and accountability

Use project management tools such as SmartSheet, Asana, or similar platforms to track timelines, deliverables, and dependencies

Ensure alignment across stakeholders and maintain clear communication on project status

Prioritize tasks effectively in a fast-paced environment

Qualification

Social media managementVideo productionContent strategyAnalytical skillsPlatform expertiseProject management toolsCreative briefingTrend identificationCommunity engagementCross-functional collaboration