Marketsquare · 1 month ago
Director of Channel Strategy
Victor, NY
Full-time
Hybrid
Director/Executive
10+ years expMarketsquare is a full-service agency that challenges clients to clarify their messaging through data, content, and creativity. The Director of Channel Strategy will lead the integration of PR, Social, and Paid Media strategies, ensuring cohesive execution and measurable performance improvements.
AdvertisingAdvertising PlatformsConsumerMarketingRetail
Responsibilities
Partner with Brand Leadership to translate business objectives into integrated channel strategies spanning PR, Social, and Paid Media
Serve as the channel strategy lead in client conversations, clearly articulating how each channel contributes to awareness, consideration, conversion, and loyalty
Present insights, recommendations, and performance narratives that support informed decision-making
Maintain strong alignment with cross-functional partners as priorities, budgets, or market conditions evolve
Develop sequenced channel plans that outline activation flows, amplification pathways (e.g., PR ? social ? paid), and budget considerations
Define channel-level KPIs and ensure measurement frameworks are in place prior to launch
Lead integrated planning rhythms—including briefings, reviews, calendars, and journey mapping—to keep teams aligned and execution on track
Create and maintain channel playbooks, briefs, and workflows that support efficient, consistent delivery
Set strategic 'rules of the road' for channel execution using audience insights, research, and performance data
Translate brand narratives into channel-native approaches by defining tone, hooks, calls-to-action, formats, and platform considerations
Monitor audience behavior, competitive landscapes, and emerging platforms to inform where to invest, experiment, or adjust
Integrate influencer and creator strategies into channel plans when appropriate
Partner with Analytics to interpret performance results and recommend optimizations across PR, Social, and Paid Media
Maintain and evolve standards for tagging, naming, accessibility, and compliance to ensure quality and consistency
Collaborate with internal teams to evaluate and adopt tools, technology, and AI-enabled solutions that improve workflows and insight generation
Champion responsible use of emerging technology within channel teams
Lead the PR, Social, and Paid Media teams, providing clarity in roles, priorities, and expectations
Foster an inclusive, supportive team culture grounded in DS+CO’s values of Curiosity, Community, and Courage
Hold biweekly 1:1s, support workload planning, and guide team members through goal-setting and professional development
Deliver timely, constructive feedback and support growth in strategic thinking, collaboration, and craft
Identify resourcing needs and future capabilities required to support team and agency growth
Qualification
Required
10+ years of experience in channel strategy, PR, social, paid media, or integrated communications—agency or in-house
Experience leading PR, Social, and/or Paid Media teams, with accountability for people leadership and performance
Ability to connect earned, owned, shared, and paid channels into unified, insight-driven strategies
Comfort working with digital analytics and performance data to inform channel optimization decisions
Ability to synthesize complex ideas into clear, compelling stories for clients and internal partners
Strong facilitation skills for leading planning sessions and cross-functional alignment
Experience guiding integrated campaigns from strategy through execution and optimization
Preferred
Experience integrating influencer or creator strategies into channel plans
Familiarity with tools like GA4, Looker, Google Data Studio, Power BI, Sprout, Hootsuite, Ads Managers, Jira, and Lucid
Experience developing test-and-learn roadmaps and operationalizing channel experimentation frameworks
Background creating or improving governance systems, taxonomies, or channel standards
Experience evaluating or implementing AI or marketing-tech solutions to improve strategic and operational output
Benefits
Flexible hybrid work environment
Comprehensive benefits to meet your needs
Progressive PTO that allows you to take the time you need when you need it
Professional development opportunities to keep you growing
Diversity, equity, and inclusion learning and support for everyone
Opportunities to create an impact in the communities we serve
Company
Marketsquare
Marketsquare is an advertising agency that provides retail, e-commerce, and consumer goods services.
51-200 employees
Funding
Current Stage
Growth StageRecent News
The Guardian Nigeria News - Nigeria and World News
2025-02-13
Company data provided by crunchbase