Lundberg Family Farms · 1 week ago
Senior Brand Manager
Richvale, CA
Full-time
Hybrid
Senior Level
$135K/yr - $160K/yr
7+ years expLundberg Family Farms is seeking a Senior Brand Manager to support the growth of their brand. This role involves managing the brand and product portfolio, leading key initiatives, and driving business performance through strategic, data-driven marketing efforts.
Consumer GoodsFood and BeverageRetail
Responsibilities
Serve as a steward of the Lundberg Family Farms brand, ensuring consistency across all consumer touchpoints
Lead the definition of the brand and ideas reflecting the promise and voice
Lead the development and execution of integrated marketing plans across digital, shopper, PR, and social channels
Collaborate on setting and achieving annual goals for brand awareness, trial, and loyalty
Own the P&L for multiple product categories, optimizing performance to deliver annual business objectives in revenue, net margin, and operating profit
Oversee and manage the marketing budget to ensure efficient, high-impact investments
Use data and insights to identify trends, inform strategy, and drive continuous improvement
Identify opportunities for product innovation, renovation, and packaging updates
Lead business cases, product briefs, and launch plans for new and reformulated products
Ensure the final holistic proposition reflects the needs of the consumer, delivers on brand promise and guardrails, and delivers revenue and margin goals
Qualification
Required
7+ years of experience in Brand Management, Product Marketing, or related marketing roles—preferably within Consumer Packaged Goods (CPG)
Proven ability to lead strategic initiatives and gain buy-in across multidisciplinary teams
Strong business acumen and P&L management experience
Data-driven with advanced Excel skills and experience analyzing syndicated data (SPINS, Nielsen/IRI, etc.)
Exceptional project management, organizational, and communication skills
Self-starter with a growth mindset and the ability to manage multiple priorities independently
Company
Lundberg Family Farms
Lundberg Family Farms is a consumer goods company that offers rice products and rice recipes.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
C
Craig Stevenson
Chief Executive Officer
Recent News
Research and Markets
2025-05-28
2025-04-17
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