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Chamberlain Group · 2 weeks ago

Sr. Manager, Digital Experience and Merchandising

Oak Brook, IL

Full-time

Onsite

Mid, Senior Level

$124K/yr - $199K/yr

Chamberlain Group (CG) is a global leader in intelligent access and a Blackstone portfolio company. The Sr. Manager, Digital Experience and Merchandising will lead site merchandising and optimization strategies to improve site conversion rates and user experience.

ManufacturingSecuritySmart Home

H1B Sponsor Likely

Responsibilities

Lead site merchandising, including category placement, product detail pages, and promotional strategy to improve site conversion rates

Develop and execute optimization plans using A/B testing, personalization, and CRO best practices

Monitor and report on KPIs including conversion rate, bounce rate, cart abandonment, and subscription attach

Drive SEO, site speed, and mobile-first improvements

Lead the creation and maintenance of cross-site content calendar to ensure that content is timely and regularly refreshed. Lead a team to proactively review, audit, and update all site experiences, content, and merchanting on an ongoing basis

Partner with content and creative teams to deliver compelling product storytelling and conversion-driving assets

Manage cross-functional collaboration with product, operations, and IT to optimize UX and site functionality

Leading cross-functional initiatives from definition through implementation, including scoping, deliverables, and stakeholder alignment

Developing and executing scalable programs that generate leads, adoption, and engagement across priority audience segments

Driving annual digital and mobile campaign strategy, planning, and execution across products and services

Championing the end-to-end user experience with best-in-class content, intuitive navigation, and strong SEO performance

Optimize the customer journey by analyzing customer buying and shopping behavior and CRM/CDP segmentation, identifying and prioritizing technical and UX enhancement opportunities and developing hypotheses for testing

Work with Marketing Sciences team to provide monthly mobile and website analytics, campaign performance reports and benchmarks data against goals in support of overall business objectives

Building business cases to evaluate and justify investment in digital initiatives

Expertise in Google Analytics (GA4) and Kochava

Qualification

Site merchandisingA/B testingSEOGoogle Analytics (GA4)Customer journey optimizationDigital campaign strategyContent strategyCross-functional collaborationTechnical enhancement prioritizationStakeholder alignmentTeam leadership

Required

Lead site merchandising, including category placement, product detail pages, and promotional strategy to improve site conversion rates

Develop and execute optimization plans using A/B testing, personalization, and CRO best practices

Monitor and report on KPIs including conversion rate, bounce rate, cart abandonment, and subscription attach

Drive SEO, site speed, and mobile-first improvements

Lead the creation and maintenance of cross-site content calendar to ensure that content is timely and regularly refreshed

Lead a team to proactively review, audit, and update all site experiences, content, and merchanting on an ongoing basis