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Vital Farms · 2 weeks ago

Sr Customer Sales Analyst, Amazon & Whole Foods

United States

Full-time

Hybrid

Mid, Senior Level

3+ years exp

Vital Farms is committed to fostering an inclusive and collaborative environment while providing ethically produced food. The Sr. Customer Sales Analyst will support the growth of Vital Farms’ grocery presence by managing sales reporting, supply chain performance, and analytics for Amazon and Whole Foods.

AgricultureFarmingFood and BeverageOrganic Food

Responsibilities

Produce recurring weekly and monthly reports for Whole Foods and Amazon, including POS performance, shipment trends, distribution tracking, promotional effectiveness, and DC/FC-level service metrics

Pull, clean, and analyze data from Nielsen, SPINS, Circana, Amazon Vendor Central, and the WFM Supplier Portal to identify gaps, velocity drivers, promotional ROI, and business trends

Build and maintain reporting dashboards and scorecards to support Sr Account Manager with real-time visibility into business performance

Partner with Category Management and Insights to translate data extracts into actionable insights that support Vital Farms’ growth in the Natural and eCommerce channels

Monitor weekly demand signals, forecast accuracy, and fill-rate performance for both Whole Foods and Amazon

Identify and escalate supply chain risks, such as out-of-stocks, late shipments, or DC/FC imbalances, to ensure strong service levels

Support demand planning through data validation, forecast tracking, and identifying variances or trends that may impact upcoming orders or promotions

Review, validate, and track Whole Foods and Amazon trade deductions with a focus on data accuracy, documentation, and alignment with promotional calendars

Analyze recurring deduction patterns and provide data-backed recommendations to improve processes and reduce invalid claims

Support internal trade spend reporting, reconciliation, and variance tracking

Provide data extracts, analytical summaries, and reporting support for internal Sales, Supply Chain, and Finance teams

Assist in preparing inputs for customer-facing materials by supplying accurate data sets, insights, and trend analyses

Ensure data consistency across dashboards, systems, and internal tools through regular audits and updates

Qualification

Sales AnalyticsData VisualizationSupply Chain ManagementExcel ProficiencyPowerPoint ProficiencyCPG ExperienceCommunication SkillsOrganizational SkillsTeamworkAdaptability

Required

Bachelor's degree in business, finance, supply chain, marketing or other related fields

3+ years of CPG experience in sales support, supply chain, finance, analytics, or Sales Category Management. Experience supporting Whole Foods Market and Amazon preferred

Ability to travel 25-30% for customer & internal meetings, including training, etc

Must be located near a major regional airport, Austin Texas preferred

Strong analytical skills with proficiency in Excel & PowerPoint; familiarity with data visualization tools (Power BI) is a plus

Exposure to syndicated data (IRI, Nielsen, SPINS) and retailer systems

Excellent organizational skills with attention to detail & ability to manage multiple priorities

Strong communication and interpersonal skills, with the confidence to engage in cross-functional teamwork

Curiosity, adaptability, and a growth mindset — you're eager to continue to gain experience in Sales within Consumer Packaged Goods/Food & Beverage industry and grow into a sales leadership role

Alignment with Vital Farms' values: teamwork, accountability, and pride in building something meaningful

Proven ability to work independently, as well as collaboratively

Highly adaptable & resourceful

You're no hero – You know the power of teamwork and celebrate the work of others before your own

You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of

You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day

You can walk in someone else's boots – You seek to understand other's viewpoints and think that you get to better answers by sitting on the same side of the table

You don't walk on eggshells – You're not afraid to leave the bullsh*t behind and have honest conversations