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Imagen Dental Partners · 2 days ago

Practice Marketing Manager

Scottsdale, AZ

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Imagen Dental Partners is revolutionizing the dental industry by integrating innovative solutions with compassionate care. They are seeking a dynamic Practice Marketing Manager to develop and execute effective patient retention strategies across their network of practices.

CommunitiesDentalHealth CareMedical

Hiring Manager

Haley Steadman, SHRM-CP

Responsibilities

Develop, implement, and monitor strategic marketing plans aimed at patient retention across 100+ dental practices

Collaborate with Regional Managers, Practice Managers and Marketing to tailor local and regional initiatives that align with national retention strategies

Analyze patient data and market trends to identify opportunities for engagement and retention improvements

Manage and optimize patient communication systems to enhance communication and satisfaction

Lead the creation and execution of targeted marketing campaigns, including email marketing, social media strategies, and loyalty programs

Provide training and support to practice staff on best practices for patient engagement and retention

Regularly report on the effectiveness of retention strategies and campaigns, providing insights and recommendations for continuous improvement

Stay updated with the latest trends in dental practice marketing and patient care technologies

Qualification

Marketing managementPatient retention strategiesAnalytical skillsDigital marketing toolsAdobe Creative SuiteSmartsheets Project ManagementDetail-oriented workCommunication skillsInterpersonal skillsTeam collaboration

Required

Proven experience in marketing management with a specific focus on customer or patient retention strategies

Strong analytical skills with the ability to interpret data and market research to drive strategic decisions

Excellent communication and interpersonal skills to effectively collaborate with diverse teams and stakeholders

Experience with patient communication and digital marketing tools

Ability to travel as needed to support partner practices and attend professional meetings

5+ years' experience in healthcare marketing

Bachelor's degree in marketing, business administration, or related field

Normal bending, stooping and lifting required

Must be able to visually interpret written text, prepare written documents, communicate via telephone, and use a variety of computer-based business applications

Must be able to focus on detail-oriented work for extended periods of time