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Halcyon · 1 week ago

Director, North America Partner Marketing

United States

Full-time

Remote

Director/Executive

$190K/yr - $240K/yr

8+ years exp

Halcyon is a dedicated adaptive security platform focused on stopping ransomware, formed by industry veterans. They are seeking a North America Partner Marketing Director to develop and execute the national partner marketing strategy, enhancing regional execution through partners across the U.S. and Canada.

Artificial Intelligence (AI)ComputerCyber SecurityNetwork SecuritySoftware

Responsibilities

Own and actively execute the North America partner marketing strategy, aligned with Halcyon’s GTM priorities and partner ecosystem (VARs, distributors, MSSPs, and technology alliances)

Partner closely with North America Channel Sales and Partner leadership to align priorities, investments, and joint initiatives

Define differentiated marketing motions for national, strategic, and regional partners, including roles, expectations, and success metrics

Design, launch, and manage core national partner programs, including partner messaging frameworks, campaigns-in-a-box and partner-ready demand programs, playbooks, co-branded assets, and joint GTM motions

Build and maintain strong working relationships with key national and strategic partners to drive joint planning, execution, and growth

Own Market Development Fund (MDF) strategy, planning, allocation, and governance, ensuring hands-on oversight of usage, performance, and partner accountability

Translate national partner strategy into scalable regional execution through partners across the U.S. and Canada

Work closely with Regional Field & Partner Marketing team to run partner activities at the local level

Enable partners to participate effectively in regional activities such as events, workshops, executive engagements, and joint demand programs

Ensure consistency in messaging, positioning, and brand across all partner-led and partner-facing activities

Act as the primary feedback loop between regions, sales, and partners to continuously refine programs based on market realities

Define KPIs and success metrics for partner marketing, including partner engagement, pipeline contribution, influenced revenue, and MDF ROI

Track and report performance across national partner programs and regional execution

Deliver regular insights and recommendations to Marketing, Sales, and Channel leadership

Continuously optimize partner marketing programs using data, partner feedback, and regional performance insights

Qualification

B2B marketingCybersecurity experiencePartner marketing toolsCRM/PRM platformsMDF managementLeadership skillsCommunication skillsCross-functional collaboration