G/FORE · 2 weeks ago
G/FORE Marketing Manager
Raleigh, NC
Full-time
Onsite
Mid Level
4+ years expG/FORE is a global golf footwear and apparel brand that combines modern design with a passion for golf. The Marketing Manager will develop and execute strategies to drive brand awareness and revenue growth, serving as the liaison between the brand and its influencers, players, and customers.
FashionSports
Responsibilities
Develop and execute a comprehensive brand and communications strategy that aligns with the company's goals and objectives
Build and maintain strong media relationships, and proactively identify opportunities for brand exposure
Oversee all aspects of the company's public relations efforts, including press releases, media pitches, and media events
Responsible for developing and managing relationships between players, ambassadors, influencers and agents
Work closely with brand leadership to identify opportunities and challenges; tackle tasks and ensure that business goals are met
Uses exceptional verbal and written communication skills to interface with cross-functional teams, such as embroidery, marketing, events, design and creative. Quickly create collateral, using Adobe Illustrator or similar programs
Remain up to date on the golf industry, to include following competitors and their activity and provide insight and recommendations for marketing strategies
Work with Design, Merchandising and Store teams to understand nature and timing of product launches and provide the accompanying marketing materials
Collaborate with digital marketing team to develop and/or refine strong working knowledge of all types of new marketing/media such as mobile, social, native advertising, retargeting, podcasts, influencers, and more
Place, track and follow through on apparel and accessory orders for marketing initiatives, to include tour player outfitting, brand ambassador wardrobing, promotional needs, VIP outfitting and podcast outfitting
Qualification
Required
BA/BS in Marketing or related field
4+ years of Marketing Experience
Must be highly skilled with creating spreadsheets and analyzing data using Excel
Proficient with order entry and management software used internally including Blue Cherry, VR Link and Softeon
Experienced with Microsoft Excel to be used in reporting and Adobe Acrobat to be used in editing PDFs
Excellent written and verbal communication skills, with a demonstrated ability to develop and maintain relationships with media, influencers, and other key stakeholders
Organized, attentive to detail and thorough in follow through
Solid presentation skills with the ability to speak to large groups at a time
Creative and resourceful when called upon
Ability to work collaboratively with cross-functional teams
Thrives in a fast-paced environment and can manage multiple projects simultaneously
Preferred
Experience in the Golf industry preferred
Company
G/FORE
G/FORE is the golf-inspired sportswear and accessories brand created and designed by Mossimo Giannulli.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2018-01-17Acquired
Recent News
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