Strongpoint Partners · 1 week ago
Marketing Engagement Manager
Strongpoint Partners is a tech-enabled retirement services platform that serves small- to mid-sized businesses. They are seeking a Marketing Engagement Manager to develop and execute strategies for engagement, retention, and brand loyalty across multiple marketing channels, while collaborating with sales and marketing teams to generate leads and support partner growth.
Financial ServicesHuman ResourcesProfessional ServicesRetirement
Responsibilities
Develop and lead a marketing engagement playbook that aligns with sales goals and Partner growth objectives
Manage campaign calendars and coordinate cohesive messaging across email, LinkedIn, events, and digital channels
Execute and measure Partner email marketing campaigns to drive engagement and retention
Support LinkedIn content strategy, including thought leadership, Partner spotlights, and brand engagement initiatives
Lead generation: Develop and manage campaigns that attract and nurture new leads across Strongpoint's Partner network
Support event marketing initiatives, including materials, promotion, and post-event follow-up
Create and maintain marketing collateral, including brochures, presentations, and sales enablement materials
Analyze marketing performance, generate reports, and recommend optimizations based on data insights
Collaborate cross-functionally with sales, operations, and Partner leadership teams to ensure an exceptional client and prospect experience
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field
3-7 years of experience in marketing, ideally focused on engagement, lifecycle, or campaign management
Strong understanding of customer journey mapping and engagement strategies
Proficiency with HubSpot, LinkedIn, Squarespace, Google Analytics, and related marketing/reporting tools
Excellent written and verbal communication skills, with a high attention to detail
Demonstrated ability to manage multiple priorities and projects while meeting deadlines
Strong collaboration skills with the ability to partner effectively with senior leaders and cross-functional teams
Ability to work independently and collaboratively as part of a team
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Preferred
Experience in B2B and/or financial services marketing
Hands-on knowledge of SEO, content marketing, and social media strategy
Copywriting and storytelling skills
Comfort with A/B testing, personalization, and campaign optimization
Creative problem-solver with curiosity and humility to learn from subject-matter experts
Adaptability to thrive in a fast-paced, evolving environment
Benefits
Flexible Workplace – Hybrid and remote options available for many roles.
Unlimited PTO – Competitive paid time off, including flexible & unlimited options.
Inclusive Environment – A culture that values diversity, collaboration, and respect.
Growth Opportunities – Support for ongoing learning and career development.
Comprehensive Benefits – Health, dental, vision, life, and disability coverage.
Workplace Perks – Incentive bonus programs, flexible hours, & more.
Company
Strongpoint Partners
Strongpoint Partners provides retirement plan administration, payroll, financial, recordkeeping, HR, and fiduciary services.
Funding
Current Stage
Growth StageRecent News
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