Amazon · 1 day ago
Program Manager - Retail Experience, Offline Sales & Mktg
Seattle, WA
Full-time
Onsite
Mid, Senior Level
$104K/yr - $185K/yr
5+ years expAmazon is looking for a Program Manager to oversee daily operations of their retail experience center. This role involves managing the Store Within A Store program and ensuring operational efficiency while delivering exceptional visitor experiences through strategic planning and execution of events.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Plan and execute high-visibility events and visits, ranging from small stakeholder sessions to large gatherings of 50–200 participants
Lead engaging showroom tours for executives, partners, and guests, providing insightful overviews of brand strategy and product display programs
Collaborate with internal teams and vendors to ensure all event logistics — from space setup to AV readiness — are executed seamlessly
Coordinate VIP experiences and executive briefings that showcase brand innovation and retail strategy
Develop and maintain comprehensive program roadmaps, timelines, and success metrics for SWAS rollouts and refreshes across retail partner network
Create business cases and recommendations for SWAS expansion, fixture updates, or program enhancements
Conduct regular site visits and audits to ensure SWAS locations meet brand guidelines and operational standards
Coordinate content updates across SWAS locations, including signage, digital displays, product information, and promotional materials
Manage planogram changes and merchandising resets, ensuring accurate product placement and visual presentation standards
Develop and execute detailed workback schedules for SWAS installations, refreshes, and seasonal updates across multiple locations
Implement customer experience updates including interactive demos, product sampling programs, and staff training materials
Coordinate with retail partners on fixture design, installation schedules, product assortment, and merchandising standards
Manage logistics for fixture shipments, installation crews, and material deliveries to partner locations
Troubleshoot operational issues at SWAS locations and coordinate rapid response for fixture repairs or product replacements
Develop event strategies that drive traffic, enhance brand awareness, and support device trainings
Analyze event performance data and create post-event reports with insights, learnings, and ROI analysis
Manage event budgets, vendor contracts, and resource allocation across multiple simultaneous activations
Coordinate product updates to event booths, ensuring latest devices, accessories, and demo units are available
Manage booth structure changes including assembly, disassembly, configuration modifications, and component replacements
Execute delivery and pick-up logistics for event booths, including freight coordination, tracking, and inventory management
Oversee on-site booth setup and teardown, working with installation crews and venue staff
Maintain booth component inventory and coordinate repairs or replacements for damaged materials
Ensure all event materials (signage, promotional items, demo products) are packed, shipped, and received on schedule
Coordinate cross-functional teams including marketing, sales, training, and logistics to deliver seamless event experiences
Serve as the brand standard reference point for SWAS fixture design and merchandising execution
Develop showroom layouts and prototype displays that effectively communicate brand strategy and product innovation
Partner with product, design, and marketing teams to plan quarterly showroom refreshes aligned with launch calendars
Manage daily operations of the showroom and prototype spaces, ensuring displays, fixtures, and demo products are current, functional, and aligned with retail brand standards
Execute product refreshes, prototype installations, and fixture updates using hand and power tools
Maintain an organized, visitor-ready environment that reflects the brand's design and innovation
Perform routine maintenance and repairs on fixtures, displays, and demo equipment
Receive, process, and organize inbound freight and small-parcel shipments
Manage prototype shipments (inbound/outbound), including tracking, documentation, and secure handling
Maintain inventory of demo units, prototypes, event materials, and supplies; oversee ordering, replenishment, and accurate record keeping
Coordinate logistics for SWAS fixture shipments and retailer event materials across multiple locations
Track and manage equipment returns, repairs, and asset disposition
Oversee day-to-day operational needs across the 70,000-square-foot floor, including space organization, maintenance coordination, and safety standards
Partner with facilities and security teams to manage badge access and visitor permissions for the secure space
Ensure adherence to all building protocols and operational policies
Coordinate with building management for loading dock access, freight elevator scheduling, and waste removal
Provide regular program updates to leadership on SWAS performance, retailer events, and showroom operations
Create executive-level presentations with program insights, performance metrics, and strategic recommendations
Manage stakeholder expectations and facilitate alignment across competing priorities
Maintain program documentation including workback schedules, standard operating procedures, and best practices
Drive continuous improvement initiatives based on data analysis, partner feedback, and lessons learned
Lead cross-functional working sessions to align on program priorities and resolve operational challenges
Qualification
Required
5+ years of program or project management experience
Experience using data and metrics to determine and drive improvements
Experience owning program strategy, end to end delivery, and communicating results to senior leadership
Preferred
2+ years of driving process improvements experience
Master's degree, or MBA in business, operations, human resources, adult education, organizational development, instructional design or related field
Benefits
Equity
Sign-on payments
Full range of medical, financial, and/or other benefits
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2026-01-11
Company data provided by crunchbase