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EasyLlama · 2 weeks ago

Senior Performance Marketing Manager

United States

Full-time

Remote

Senior Level

$135K/yr - $183K/yr

6+ years exp

EasyLlama is transforming the HR compliance industry by reinventing outdated training solutions. They are seeking a results-driven Senior Performance Marketing Manager to lead the performance marketing strategy for their Compliance and Security Training Platform, focusing on user acquisition across major paid media channels in the U.S.

Corporate TrainingEducationSoftwareTraining

Responsibilities

Own full customer lifecycle paid media campaigns across new business, expansion, cross-sell, up-sell and reactivation performance for Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta (Facebook) Ads

Manage large monthly budgets while optimizing for CAC, ROAS, LTV, retention, UAC performance, and funnel efficiency

Build full-funnel paid media strategies, including TOFU/MOFU/BOFU, lookalikes, retargeting, and high-intent acquisition flows

Experiment with emerging channels such as Reddit, YouTube and TikTok

Build, manage, and optimize paid search and paid social campaigns to drive qualified pipeline, revenue, and CAC efficiency

Monitor campaigns daily to identify trends, anomalies, scale opportunities, and issues related to attribution or technical setup

Develop channel strategies aligned to quarterly and annual revenue goals

Manage pacing, forecasting, and performance reporting across all platforms

Own paid media contribution to pipeline, ARR, and CAC payback period

Design and execute account-based ad programs targeting named accounts, buying committees, and intent-driven segments

Partner with Sales and RevOps to align on target accounts, ICPs, personas, and sales stages

Build multi-touch, multi-channel ABM paid media campaigns using LinkedIn, Meta, and Google

Optimize messaging, creative, and landing pages by account tier, persona, and funnel stage using AI tools

Use AI to continuously test keywords, audiences, bidding strategies, creatives, landing pages, and offers

Experiment with freemium offerings and PLG motions to acquire a larger volume of small business customers

Develop creative testing frameworks using AI for UGC, influencers, short-form videos, static, native formats

Analyze performance using attribution, funnel conversion metrics, and cohort analysis

Track qualified pipeline, ARR, CAC payback, LTV:CAC, and forecast accuracy, with secondary metrics across CTR, CVR, and channel efficiency

Translate data into clear insights and recommendations for leadership

Establish best practices for scaling what works and cutting underperforming spend

Report results and insights at both tactical and executive levels

Work closely with Content, Product Marketing, and Design to develop high-impact ad creative and messaging

Partner with Marketing Ops on tracking, attribution, CRM integration, and audience syncing

Align with Sales and Customer Success teams on campaign timing, account prioritization, and pipeline outcomes

Qualification

Performance Marketing StrategyPaid Media CampaignsAttribution ToolsData AnalysisB2B MarketingAccount-Based MarketingHubSpotSQLFast ExecutionCross-Functional CollaborationCreative ThinkingCommunication Skills

Required

Strong command of attribution tools like web pixels, conversion APIs, GTM implementation, server side tracking, pattern matching, and multi-touch funnels

6+ years of hands-on experience managing paid user acquisition in the U.S. market for B2B companies including Account based Marketing advertising

Demonstrated success operating in high-volume, data-driven environments Designing ads across the customer lifecycle

A/B testing experience across creatives, CRO, messaging, funnel stages

Strong analytical and Excel/Sheets skills; comfortable reading dashboards (e.g. Looker, Metabase, DataStudio)

SQL knowledge for deeper analysis

Experience managing $500k+ / month budgets across multiple platforms

Familiarity with creative pipelines: UGC, influencer amplification

Deep experience with HubSpot marketing automation and CRM

Strong strategic and analytical mindset

Excellent communication and cross-functional collaboration

Fast execution and ability to operate under pressure

Creative thinker with a constant desire to test new formats, betas, and channels