Senior Researcher - Ads Experiences jobs in United States
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Netflix · 2 days ago

Senior Researcher - Ads Experiences

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships. They are seeking a Senior Researcher to lead and deliver impactful quantitative research that informs advertising experiences and products, collaborating with cross-functional teams to address insights needs.

Digital EntertainmentMedia and EntertainmentTVVideo Streaming
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Comp. & Benefits
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H1B Sponsor Likelynote

Responsibilities

Partner with cross-functional teams and fellow researchers (including Business Stakeholders, Design, Product Management, Engineers, and Data Scientists) to develop, lead, execute, and socialize a roadmap of high-impact research initiatives (both fast-moving product research and long-term strategic business research)
Have the interest and motivation to get deep into the technical product and business needs that are part of Netflix's advertising world and also connect with multiple other parts of Netflix, such as the Member Experience, Content, Commerce, etc
Have the ability to respond to changing needs across the business and organizations to identify and prioritize impactful opportunities in an environment where balancing depth with velocity is paramount
Engage with Netflix members and advertisers in research worldwide to uncover pain points and unmet needs and translate them into actionable business recommendations
Thoughtfully evangelize the role of research and scale practice in environments where a research culture/infrastructure does not exist, is nascent, or is competing with other priorities within the product and business development process
Cut through competing perspectives and approaches to tell powerful, objective insights and stories that can land across diverse technical and non-technical audiences
Identify opportunities to establish new points of view and capabilities that evolve our advertising product and UX research function
Need to balance several projects simultaneously at different stages (from idea to presentation), both tactical and strategic, in order to steadily deliver a portfolio of insights

Qualification

Product researchQuantitative researchSurvey methodologiesStatistical analysisData manipulationCommunication skillsCreative skillsAnalytical skillsBusiness acumenHuman-Computer InteractionAdvertising researchCollaboration

Required

Demonstrable experience in product research and/or user experience (UX) research, with particular expertise and hands-on experience leading end-to-end quantitative research studies that inform business and product strategy
Expertise in large-scale survey methodologies and complex survey analysis modeling (like SEM, forced-choice modeling, longitudinal surveying, and A/B surveys)
Knowledge of relevant statistical concepts such as hypothesis testing, regression/linear models, experimental design, and experience with longitudinal analysis, multilevel/mixed effects modeling, choice-based modeling, psychometrics, etc
Triangulation and testing of relationships between consumer attitudes (e.g., survey questions) and behavioral signals (e.g., product usage logs)
Development of survey scales and questionnaires suitable for consumer research across global markets, taking into account local customs, response biases, and the reliability of comparisons across countries
A balance of creative and analytical skills with the ability to proactively define research questions, identify appropriate methods, execute studies, and synthesize findings
Expertise in programming languages and libraries used for data manipulation and computational statistics (e.g., R, SPSS, Python, MATLAB)
Very strong communication with a bias toward action and business acumen to proactively collaborate with multiple teams across the company
Passion about translating findings into actionable strategic business recommendations and maximizing the impact of research, leveraging compelling visualizations of data and insights

Preferred

An advanced degree in Human-Computer Interaction, Psychology, Cognitive Science, Statistics, Social sciences, or a related field is preferred but not required
Advertising or Business research experience is a plus but not required

Benefits

Health Plans
Mental Health support
A 401(k) Retirement Plan with employer match
Stock Option Program
Disability Programs
Health Savings and Flexible Spending Accounts
Family-forming benefits
Life and Serious Injury Benefits
Paid leave of absence programs
Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off.
Full-time salaried employees are immediately entitled to flexible time off.

Company

Netflix is an online streaming platform that enables users to watch TV shows and movies.

H1B Sponsorship

Netflix has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (310)
2024 (309)
2023 (191)
2022 (261)
2021 (268)
2020 (225)

Funding

Current Stage
Public Company
Total Funding
$63.91B
Key Investors
Wells FargoTCVGroupe Arnault
2025-12-05Post Ipo Debt· $59B
2024-08-01Post Ipo Debt· $1.8B
2018-05-05Post Ipo Debt· $2.67M

Leadership Team

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Gregory Peters
Co-CEO
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Ted Sarandos
Co-CEO
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Company data provided by crunchbase