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Invitation Homes · 2 days ago

Director, Marketing

Dallas, TX

Full-time

Onsite

Director/Executive

$99K/yr - $171K/yr

10+ years exp

Invitation Homes is a fast-paced evolving publicly traded REIT that is pioneering a new industry with over 110,000 single family rental homes. The Marketing Director plays a pivotal role in shaping and executing marketing initiatives that drive resident acquisition and elevate community performance, leveraging deep marketing expertise and a strong digital foundation.

Home ServicesService IndustrySocial Impact

Responsibilities

Evaluate, develop, and implement strategic marketing plans tailored to new customer acquisition opportunities, incorporating local promotion and partnerships activations to amplify community visibility and engagement. Ensure alignment with our brand, resonate with our target audience, and continuous improvement in both processes and technologies within our marketing playbook

Activate localized insights by partnering with cross-functional teams to surface and activate localized insights. Champion smarter execution through geo-targeted campaigns, signage strategies, and field marketing aligned to each community’s Unique Leasing Proposition, which serves as the foundation for visibility, relevance and communication strategy

Leverage deep marketing and digital expertise, including promotion development, go-to-market planning, and crafting unique leasing propositions, to inform all prospect communications and campaigns across digital and offline channels

Monitor and analyze performance marketing and lead funnel to uncover strategic insights that inform resident acquisition efforts. Key partner in paid media, SEO, SEM and marketing automation to align community level strategies with broader acquisition goals

Maintain a comprehensive understanding of operational drivers within property management and utilize it to inform day-to-day business insights and recommended actions that drive resident acquisition efforts. Serve as the primary resident acquisition liaison to operations and Investment Management Group teams

Optimize dedicated community landing pages, the primary destination for performance marketing traffic, to maximize conversions and reflect each community’s unique value proposition

Manage, develop and mentor Marketing associate, providing coaching, guidance and professional development opportunities to foster a high-performing team culture

Maintain a profound understanding of prospect and resident behaviors, market insights, and operational dynamics to drive informed decision-making and support ongoing business growth

Lead and contribute to special strategic projects and programs

Qualification

Digital marketingPerformance marketing metricsIntegrated marketing campaignsLead generationData analyticsTeam leadershipProject managementCommunication skillsCollaboration skillsAttention to detail

Required

Bachelor's degree in marketing or related field with a proven track record of 10+ years in digital marketing, strategy and/or customer acquisition

Strategic thinker with strong project management skills, attention to detail and ability to manage multiple projects at once

Track record of delivering results in a fast-paced environment

Significant experience in collaboration with internal teams, ability to influence without authority

Leadership experience including team development

Expertise in leading integrated, multi-channel consumer marketing initiatives

Strategic marketer with deep expertise in developing and executing integrated campaigns across digital and offline channels, grounded in data and aligned to business objectives

Strong command of performance marketing metrics and lead funnel dynamics, with the ability to interpret data and translate insights into actionable strategies that drive resident acquisition

Skilled in crafting and operationalizing Unique Leasing Propositions (ULPs) that inform geo-targeted campaigns, signage, and community-level messaging

Proven ability to synthesize localized market intelligence into scalable marketing strategies that enhance visibility, relevance, and conversion

Exceptional communication and storytelling skills, with the ability to influence cross-functional stakeholders and ensure consistent messaging across all resident touchpoints

Adept at navigating complex organizational structures and driving alignment across marketing, operations, and investment teams

Experienced leader with a track record of mentoring talent, fostering collaboration, and building high-performing teams

Experience managing CMS platforms and optimizing landing page content and features to reflect community level strategy and drive engagement