Persona · 1 month ago
GTM Engineer
San Francisco, CA
Full-time
Onsite
Mid Level
3+ years expPersona is a configurable identity platform designed for businesses in a digital-first world, focusing on identity verification to combat fraud and ensure regulatory compliance. The GTM Engineer will play a key role in supporting the Revenue Operations team by optimizing and integrating GTM systems, collaborating with various departments to enhance operational efficiency.
Cyber SecurityFraud DetectionIdentity ManagementInformation TechnologySaaS
Responsibilities
Serve as the technical owner for Salesforce and related GTM tools, ensuring data accuracy, system reliability, and scalability
Design, build, and maintain integrations across systems such as Outreach, Qualified.com, Clay, Marketo, and other platforms
Manage user access, permissions, and configurations to support evolving team needs
Implement automation and process improvements to streamline Sales and Marketing workflows
Evaluate and optimize our existing GTM tech stack to improve efficiency and reduce manual effort
Document best practices and develop internal enablement materials to ensure teams are equipped to leverage tools effectively
Partner with stakeholders to define requirements for new tools, integrations, or enhancements to support strategic initiatives
Work closely with Sales, Marketing, Finance, and Ops to translate business needs into scalable systems and processes
Collaborate with the Monetization team to ensure accurate data flow for reporting and forecasting
Act as the technical liaison between RevOps and external vendors for implementation and support
Monitor data quality across systems, troubleshoot sync issues, and ensure information flows correctly between tools
Support reporting and dashboard initiatives by ensuring consistent data definitions and structures across platforms
Qualification
Required
3–5 years of experience in Salesforce Administration, Revenue Operations, or GTM Systems roles at a high-growth SaaS or B2B company
Deep knowledge of Salesforce, including object relationships, flows, validation rules, and automation
Hands-on experience managing or integrating tools such as Outreach, Qualified.com, Clay, Dust, and Marketo
Strong analytical and problem-solving skills; able to translate operational pain points into technical solutions
Excellent communication and organizational skills, with the ability to work effectively cross-functionally
A proactive, resourceful, and detail-oriented mindset — someone who takes ownership and thrives in a fast-paced environment
Benefits
Medical
Dental
Vision
3% 401(k) contribution
Unlimited PTO
Quarterly mental health days
Family planning benefits
Professional development stipend
Wellness benefits
Company
Persona
Persona is an identity verification and management platform that enables businesses to automate and streamline their verification processes.
201-500 employees
H1B Sponsorship
Persona has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (2)
2023 (1)
2022 (2)
2021 (1)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$417.5MKey Investors
Founders FundIndex VenturesCoatue
2025-04-30Series D· $200M
2021-09-15Series C· $150M
2021-05-04Series B· $50M
Leadership Team
Rick Song
Co-Founder & CEO
Charles Yeh
Co-Founder & CTO
Recent News
2026-01-22
2026-01-22
Android Headlines
2026-01-22
Company data provided by crunchbase