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TRACTIAN · 18 hours ago

Social & Content Marketer

Atlanta, GA

Full-time

Onsite

Mid Level

TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. As a Social & Content Marketer, you will own and scale the company's social and content presence in the US, turning complex industrial topics into engaging stories that drive awareness and engagement.

Artificial Intelligence (AI)B2BHardwareInternet of ThingsMachine LearningManufacturingSaaSSoftware

Responsibilities

Develop and execute social media strategies that increase brand awareness, engagement, and support marketing and sales goals

Own and manage all Tractian US organic social media channels, ensuring a consistent voice, positioning, and adherence to brand standards across platforms

Create, curate, and manage content across formats including written posts, visuals, short-form video, campaigns, and other social-first assets

Lead blog content creation for the US market by owning the editorial calendar; writing, editing, and publishing high-quality, SEO-friendly content; and partnering closely with the SEO Manager on topic planning, keyword strategy, content structure, and publishing cadence

Collaborate on long-form content initiatives such as ebooks, whitepapers, guides, and pillar content by supporting content strategy, research, writing, and promotion across channels

Monitor, engage with, and respond to online communities to foster meaningful conversations that support lead generation and sales

Develop and expand community and influencer outreach by identifying and managing partnerships that grow reach, credibility, and engagement

Track, analyze, and report on performance metrics across social, blog, and content initiatives, using insights to continuously refine strategy

Collaborate closely with Sales and GTM/Product Marketing teams to align messaging, support campaigns, and monitor how Tractian is positioned in the market

Contribute to the development and growth of the marketing department by bringing new ideas, testing new formats, and helping define best practices for social and content at Tractian

Qualification

Social media marketingContent marketingSEO-driven content strategyAnalytics toolsContent management systemsGraphic design toolsVideo toolsPublic relationsCommunity building

Required

Proven experience in social media marketing, content marketing, or digital media, ideally in B2B or tech environments

Strong understanding of SEO-driven content strategy and how social, blog, and long-form content work together

Hands-on experience with social media platforms (LinkedIn, X/Twitter, Reddit, Instagram, YouTube, etc.) and analytics tools

Excellent writing and editing skills, with experience producing both short-form and long-form content for US audiences

Strong communication and presentation skills, with the ability to collaborate cross-functionally

Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment

Positive, proactive mindset with strong ownership and accountability

Preferred

Experience producing long-form assets such as ebooks, whitepapers, reports, or research-driven content

Familiarity with content management systems (CMS), email marketing, AI content tools, and marketing automation tools

Working knowledge of graphic design or video tools (Adobe Creative Suite, Figma, etc.)

Background in public relations, brand management, or community building

Experience running A/B tests, optimizing digital campaigns, or experimenting with new content formats

Previous experience in industrial technology or related industries, such as manufacturing, industrial IoT, predictive maintenance, automation, or enterprise B2B SaaS