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Walmart Canada · 1 month ago

Manager, Marketing Planning And Strategy

Hoboken, NJ

Full-time

Onsite

Mid, Senior Level

$96K/yr - $186K/yr

6+ years exp

Walmart Canada is seeking a Manager, Marketing Planning And Strategy to enhance Walmart Connect's brand presence across various platforms. The role involves shaping brand strategy, overseeing digital experiences, and collaborating cross-functionally to ensure cohesive messaging and brand alignment.

DeliveryRetailShopping

Responsibilities

Shape and guide Walmart Connect’s brand positioning and expression, ensuring consistent messaging and visual identity alignment across all touchpoints

Ensure a consistent tone, look, and feel across digital, experiential, and media environments

Partner with internal creative and marketing teams to translate brand strategy into compelling campaigns and activations

Oversee the strategic direction and storytelling for WalmartConnect.com, ensuring the site reflects and strengthens Walmart Connect’s brand narrative

Partner with the Growth Marketing team (owners of paid media and the blog) to evolve site content and messaging based on insights and business priorities

Ensure the website experience and content are aligned with Walmart Connect’s value proposition, messaging framework, and brand pillars, and reinforce narratives expressed across campaigns and events

Define Walmart Connect’s brand strategy and positioning for key industry tentpoles (e.g., CES, Cannes Lions, ANA Masters of Marketing), partnering closely with Comms to shape how the brand shows up across content, creative, and executive visibility

Build frameworks and talking points that bring Walmart Connect’s retail media leadership to life

Partner with Events, Comms, Creative, and Sales teams to align narratives across stages, videos, and marketing materials

Partner with Insights and Analytics to define and track brand health metrics—awareness, favorability, and perception

Lead ad perception and measurement strategy to evaluate and strengthen brand equity in market

Leverage insights and competitive analysis to inform brand evolution and messaging priorities

Champion new storytelling formats, including video, visual, and experiential content, that elevate brand engagement

Collaborate with internal and external partners to produce high-quality, insight-driven creative assets

Explore innovative ways to tell our story through partnerships, paid media, media collaborations, and emerging platforms

Develop and manage strategic brand partnerships and co-marketing opportunities that enhance Walmart Connect’s visibility

Work closely with agency and vendor partners, managing budgets and ensuring delivery of best-in-class brand work

Align with cross-functional leads to ensure a unified, enterprise-level brand presence across the Walmart ecosystem

Partner with Legal and Data Governance teams on a regular basis to review and approve external-facing assets from a brand perspective, ensuring compliance with brand guidelines

Qualification

Brand strategyIntegrated marketingDigital media knowledgeDesign proficiencyVideo productionCross-functional collaborationExceptional writingData-informed mindsetStakeholder influencePartnership marketing

Required

6+ years of experience in brand strategy, marketing communications, or integrated marketing at a large organization, agency, or media/tech brand

Proven success developing and implementing brand strategies that drive awareness, differentiation, and engagement

Bachelor's degree in marketing, communications, journalism, or a related field

Exceptional writing skills; design and video sensibility a strong plus

Experience managing brand perception and awareness research programs

Experience in retail media, digital advertising, or B2B tech

Familiarity with retail media measurement, ad effectiveness, and attribution models

Experience developing co-marketing or partnership marketing initiatives

Preferred

Marketing or related field

Masters: Business Administration

Benefits

Health benefits include medical, vision and dental coverage.

Financial benefits include 401(k), stock purchase and company-paid life insurance.

Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.