Ford Motor Company · 1 day ago
Director, Ford Racing Marketing
Dearborn, MI
Full-time
Hybrid
Director/Executive
10+ years expFord Motor Company is a legacy of innovation and competitive spirit in the automotive industry. They are seeking a Marketing Director for Ford Racing to lead the strategic development of motorsport, product, and brand marketing communications, guiding a team of over 20 marketing and product leaders.
AutomotiveAutonomous VehiclesManufacturingTransportation
No H1B
Responsibilities
Be a strong people leader, guiding a team through change and transformation, with an eye on talent development, capability building, and culture even when the path is not yet clearly defined
Lead product marketing responsibilities in partnership with other Ford Racing teams and GM teams across the enterprise:
Product & Customer: product planning, vehicle features, voice of the customer, etc
Offerings: configuring option packages, allocation methodology, etc
Promotion: product positioning, monitoring competition, etc
Develop strategies and campaigns to tightly integrate Ford Racing motorsport, product, and brand marketing
Develop and deliver key brand and product narratives and campaigns, including leading the engagement with creative agencies
Own breakthrough motorsport marketing that will build brand equity and drive long-term growth for the business
Elevate social marketing to engage and connect with consumers in new ways
Lead identification of new, deeper insights to inform strategies and drive differentiation
Co-author and orchestrate the delivery of our brand strategy, and its application to the key enterprise strategies to enable and inform:
Regional strategies from the Global brand strategy
Brand architecture strategy and playbooks and brand guidelines
Brand nomenclature strategy
Merchandising
Marketing Communications
Integrated Services
Community strategy
Employer brand strategy
Create business opportunities through strong brand partnerships that open channels to new and existing customers – including entertainment, sponsorships, and co-branded products and events
And more…
Partner closely with global customer experience, engineering, product management, integrated services, global data, insights and analytics, global marketing and advanced technology to ensure consistent and cohesive interpretation of brand and product strategies
Qualification
Required
Bachelor's degree, or higher, in Marketing, Advertising or Communications
10+ years working in brand, product and/or communications marketing (ideally with a mixture of agency and in-house. In-house is essential, agency is not)
5+ years working with global marketing responsibilities
5+ years supervising and leading internal and external (agency) teams
Experience working with executives and preparing presentations for C-suite
A strong point of view on working with regions on a Global brand promise
Experience marketing to enthusiastic customers driven by passion vs logic, bonus if it's in automotive
A comfort in white space, developing structure to deliver results
Benefits
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.
Company
Ford Motor Company
We don't just make history -- we make the future.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$16.23BKey Investors
US Department of EnergySoros Fund Management
2025-07-29Post Ipo Debt· $3B
2023-08-17Post Ipo Debt· $4B
2023-06-22Debt Financing· $9.2B
Leadership Team
James Farley
Chief Executive Officer
Efrat Barit
COO
Recent News
2026-01-25
2026-01-24
Company data provided by crunchbase