Sage · 1 day ago
Director, Product Marketing - B2B SaaS
Atlanta Metro
Full-time
Hybrid
Director/Executive
8+ years expSage is a company that helps small-to-medium-sized businesses succeed with AI-powered Accounting & Financial Management solutions. The Director of Product Marketing for North America will lead the product marketing strategy for Sage 50, focusing on its evolution into a cloud platform with AI capabilities, and will drive adoption and revenue growth in the market.
Business Information SystemsEnterprise SoftwareHuman ResourcesInformation TechnologySoftware
Responsibilities
Own category strategy: Partner with Product Management to help define the strategic direction for Sage 50 in the US and Canada, grounded in market dynamics, customer needs, and long-term growth opportunities
Define and drive growth strategy: Translate market opportunity and customer insight into clear growth strategies and go-to-market plans that drive adoption, revenue, and market share
Be the market and customer expert: Maintain a deep understanding of target segments, customer needs, competitive landscape, and emerging trends — turning insight into actionable product marketing strategy
Lead positioning and value propositions: Define differentiated value propositions, positioning, and messaging that resonate with specific audiences and clearly articulate Sage 50’s value in the market
Own pricing and packaging strategy: Lead pricing, packaging, and tiering decisions in partnership with Product and Commercial teams to align customer value with business outcomes
Set launch strategy and activation: Define launch strategy for new capabilities and value propositions, then work with the Go-to-Market Execution team to bring them to market effectively and at scale
Guide external narrative and influence: Shape external messaging, thought leadership, and market presence, including analyst engagement and support for PR activities tied to launches and category momentum
Qualification
Required
8+ years of product marketing experience, including experience operating at a Director level with ownership of strategy, positioning, and go-to-market execution
Experience product marketing accounting, financial software, ERP, or complex B2B SaaS technology products
Proven experience launching cloud-based technology products, including bringing new platforms or capabilities to market in competitive environments
Deep experience in core product marketing disciplines, including positioning, messaging, pricing and packaging, and product launches
Ability to operate at both strategic and hands-on levels, translating market insight and product direction into clear, executable go-to-market plans
Demonstrated success working cross-functionally with Product Management, Sales, Marketing, and Channel teams globally and regionally
Strong stakeholder management and with ability to build relationships and influence at all levels, including executive leadership
Exceptional communication and storytelling skills
Comfort presenting internally and externally - representing products, including with customers, partners, or industry audiences
Benefits
Competitive annual bonuses
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
Company
Sage
At Sage, we knock down barriers with information, insights, and tools to help your business flow.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Alvaro Ramirez
CEO & President Southern Europe
Steve Hare
Chief Executive Officer
Recent News
2025-12-12
UK Investor Magazine
2025-12-09
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