Mistplay · 1 week ago
Head of User Acquisition
New York, NY
Full-time
Hybrid
Director/Executive
$184K/yr - $276K/yr
8+ years expMistplay is the #1 loyalty app for mobile gamers, on a mission to enhance the gaming experience for everyone. The Global Head of User Acquisition will lead a team to maximize the impact of a significant user acquisition budget, focusing on strategy, performance optimization, and analytics to attract high-quality users to the app.
Gaming
Hiring Manager
Zane D.
Responsibilities
Evolve our UA strategies and day-to-day operations to achieve and exceed specific weekly/monthly/quarterly ROAS and user quality goals
Own the structured & data-driven approach to experimentation and optimization across current and net new media sources
Lead a team of User Acquisition managers to achieve forecasted performance and scale. Provide the leadership and governance to help the team drive tactical execution, and ensure the team receives the right mentorship, training and professional development growth
Managing the functional P&L including media, tools, headcount, and creative budgets, including forecasting and resourcing plans
Collaborate closely with our product and LiveOps teams to help facilitate cross-functional initiatives to maximize user LTV, app growth, and client ROI
Partner closely with Sr. Director of Enterprise Analytics and data teams to prioritize and guide analytical support for performance measurement, forecasting and planning, and automation to maximize UA’s contribution to the business
Provide critical analysis & insights into operational performance, and report on a regular cadence to the VP of Marketing and other executive stakeholders including our Board of Directors
Maintain key senior relationships with media partners to get the most out of these relationships, including escalation, beta programs, and other methods of collaboration that helps drive campaign performance
Provide thought leadership on the latest user acquisition trends, shifts in market dynamics, and emerging platforms
Qualification
Required
8+ years of experience in performance marketing, with extensive experience in mobile app user acquisition
Proven track record of managing multi-million dollar monthly budgets to profitably scale a mobile app, meeting and exceeding goals, and optimizing performance through extensive A/B and MVT testing, incrementally testing, creative testing, and other experimentation and optimization
Thought leadership on mobile marketing, UA, performance marketing best practices
Ability to make informed data-driven decisions based on performance insights and any downstream or cross functional impact on the business overall
A creative, collaborative, analytical, and growth marketing mindset that enables agile problem solving for challenges that arise within UA or cross-functionally
Expertise in people management, mentorship, and training of junior and experienced marketers
Senior relationships with most of the key ad networks, SDK networks, DSPs and other key media partners (eg: Google, Meta, TikTok, Applovin, etc)
Excellent communicator and presenter, with strong ability to tell stories through data
Enthusiastic and passionate about growth and impact, and UA/performance marketing
Data driven with high analytical literacy and a deep understanding of how to ask the right questions and guide analytics teams to help deliver the answers
Outgoing with strong relationship building and collaboration skills
Excited to work with teams globally
Benefits
Team Lunches
Game nights
Company-wide events
Company
Mistplay
Mistplay is a social platform for mobile gamers.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-12-10Acquired
2018-05-15Pre Seed
Leadership Team
Tricia Han
Chief Executive Officer
Eugene Joannides
Co-Founder & Board Member
Recent News
2026-01-22
legacy.thefly.com
2026-01-21
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