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Staples Canada · 3 weeks ago

Project Manager Site Personalization

Framingham, MA, United States

Full-time

Onsite

Entry, Mid Level

2+ years exp

Staples Canada is focused on delivering customer-centric site experiences for businesses, aiming to position itself as a leading digital selling platform. The Project Manager, Site Personalization will lead initiatives to create tailored digital experiences for diverse customer segments by collaborating with various internal teams and leveraging analytics to optimize personalization strategies.

E-CommerceInformation TechnologyOffice Supplies

Responsibilities

Lead the execution of site personalization initiatives, ensuring tailored experiences for diverse customer segments and industries

Collaborate with internal partners—including Product, Analytics, Merchandising, Marketing, and Sales teams —to align personalization strategies and drive impactful outcomes

Assist with developing and launching personalized site content, leveraging data and customer insights

Use analytics platforms (Adobe Analytics, FullStory, etc.) to pull metrics, analyze performance, and provide actionable recommendations for ongoing optimization

Assist with drafting wireframes and concepts for personalized experiences, ensuring alignment with business goals, best practices, and customer needs

Design and manage A/B and multivariate testing to optimize personalization tactics and measure impact

Share strategies and results with cross-functional teams to gain stakeholder support and drive adoption of personalization best practices

Maintain schedules, processes, and documentation for personalization campaigns, coordinating across multiple projects and priorities

Conduct competitive audits to identify emerging personalization trends and ensure Staples Business remains best-in-class

Escalate issues that could impact timelines, goals, or cross-team collaboration

Qualification

ECommerce experienceSite personalizationAnalytics platformsAdobe AnalyticsCross-functional collaborationTask managementCMS experienceCommunication skillsDetail-orientedRelationship building