Marketing Strategy Lead, Consumer Bank (Paid Channels)-Vice President jobs in United States
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Chase ยท 2 months ago

Marketing Strategy Lead, Consumer Bank (Paid Channels)-Vice President

position1111 Polaris Pkwy, Columbus, OH, 43240, US
timeFull-time
remoteOnsite
seniorityMid, Senior Level
date7+ years exp

Chase is a leading financial services firm, and they are seeking a Marketing Strategy Lead for their Consumer Bank. This role involves managing paid digital channels to drive customer acquisition and enhance the bank's market share through strategic marketing campaigns.

BankingFinancial Services

Responsibilities

Act as a thought leader in paid digital channels, presenting ideas to persuade, educate, and enhance organizational understanding
Craft strategic marketing plans using qualitative and quantitative data to produce measurable results
Navigate a matrixed organization, influence partners, build consensus, and coordinate audience targeting, channel plans, and creative
Work with analytics to understand performance, test results, and profitability; utilize data to drive decisions and optimize marketing
Identify new capabilities to improve program performance, support new initiatives, and recommend proactive enhancements
Lead reporting efforts, including forecasting, performance analysis, and test result communication
Effectively communicate complex digital channel insights and trends to non-technical partners, highlighting actionable opportunities

Qualification

Performance marketingDigital marketingData analysisMarketing budget managementCollaborationCreative problem-solvingMicrosoft ExcelMicrosoft PowerPointProject prioritizationFinancial services experienceWritten communicationVerbal communication

Required

Has deep performance marketing experience in digital marketing (paid social, paid search, affiliate, display)
Experienced manager of marketing budgets, forecasts, and expected returns
Has ability to build a robust roadmap with a test-and-learn agenda project prioritization
Skilled working in a highly matrixed organization and using data to influence stakeholders and partners
Is a fantastic partner who leads through strong collaboration; recognized as a team player
Is data driven and analytical, while also being a creative and solution-focused problem-solver
Is focused on how marketing drives quantifiable business results
Is vigorous and thorough in their management of details; proven ability to take initiative
Loves testing, learning, and taking calculated risks
Understands the big picture, considering impacts outside their given initiatives
Excels at managing multiple initiatives simultaneously within tight deadlines

Preferred

Excellent written and verbal presentation skills
Highly proficient in Microsoft Excel and Power Point
Comfortable with continuously changing priorities
7+ years of marketing experience, preferably with expertise in digital marketing and paid media
Financial services industry experience a plus

Company

Chase

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Chase provides broad range of financial services. It is a sub-organization of JP Morgan Chase.
dateFounded in 2000
location
New York, New York, USA
people-size10001+ employees
web-link
https://www.chase.com/

Funding

Current Stage
Late Stage

Leadership Team

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Mike McDonnell
Managing Director, Head of Chase Travel Platform Product
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Nicole Sanchez
Managing Director, Consumer Bank, GM and Product Executive, Growth Financial Products
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Recent News

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Company data provided by crunchbase