BeneCard PBF · 2 weeks ago
Associate Director of Marketing
Lawrenceville, NJ, US
Full-time
Onsite
Lead/Staff, Director/Executive
$90K/yr - $110K/yr
8+ years expBenecard Services, LLC is a full service, in-house prescription benefit administrator that has been operating since 1990. They are seeking an exceptional Associate Director of Marketing to lead projects, guide a talented team, and drive high-impact campaigns across diverse business lines.
BiotechnologyHealth CareMedicalPharmaceutical
Responsibilities
Manage and mentor a growing marketing team, fostering collaboration, accountability, and creativity
Partner with the Marketing Director and senior leadership to plan, execute, and optimize integrated marketing strategies across multiple verticals
Oversee project management and ensure on-time, high-quality delivery of marketing initiatives from concept through execution
Craft persuasive, concise, sales and marketing copy that resonates with our target audiences
Run our digital advertising initiatives by developing, launching, and managing paid social campaigns (LinkedIn, META, etc.) — setting budgets, testing creative, monitoring performance, and sharing insights to guide the team
Work closely with sales, account management, and other departments to align marketing efforts with overall business goals
Analyze performance metrics and optimize campaigns to improve ROI and support data-driven decision-making
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
8-10 years of experience in marketing roles, with previous experience in the insurance, employee benefit and/or healthcare industry preferred
Proven experience managing direct subordinates and projects in a fast-paced environment
Strong writing and editing skills — capable of distilling complex ideas into clear, compelling, and strategic marketing messages
Hands-on expertise with LinkedIn and META paid campaigns, from setup to reporting
Strong organizational and prioritization skills, with the ability to juggle multiple initiatives
Advanced skills in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat)
Proficiency with web Content Management Systems (CMS), particularly WordPress
Proficiency with email marketing platforms (Constant Contact, HubSpot, MailChimp…) and social media management tools
Analytical mindset with proficiency in campaign tracking, reporting, and optimization
Collaborative, adaptable, and passionate about learning and leading
Benefits
Competitive salary
Vacation and Sick/Personal Time
Medical Insurance
Hearing Program Discount
Short- & Long-Term Disability Insurance
Life Insurance
Flexible Spending Account
401(k)
Employee Referral Program
Employee Recognition
Tuition Reimbursement
Professional Development Training
Company
BeneCard PBF
BeneCard PBF is a pharmaceutical company that offers clinical opportunities and facilitate interaction services.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-05-17
2025-04-15
Company data provided by crunchbase