Greater Austin YMCA · 2 weeks ago
Director, Marketing
Austin, TX
Full-time
Onsite
Lead/Staff, Director/Executive
$75K/yr - $85K/yr
5+ years expGreater Austin YMCA is seeking a Marketing Director who will be responsible for driving excellence in marketing execution across the organization. This role involves leading high-impact marketing initiatives and converting strategic vision into actionable plans to drive growth and community impact.
CommunitiesNon ProfitSocial Assistance
Responsibilities
Lead the development, launch, and hands-on execution of integrated marketing campaigns that accelerate growth and community impact
Lead the complete marketing process for assigned projects and programs, from gathering insights and strategic planning to creative direction, execution, performance measurement, and ongoing optimization
Build data-informed audience strategies, select PESO channels, and ensure creative assets are tailored to platform performance
Analyze results, synthesize clear insights, and drive continuous optimizations
Demonstrates positive energy to effectively represent our brand internally and externally
Monitors brand compliance through all touchpoints to ensure consistency
Supports the Chief Marketing Officer, who is our brand’s lead storyteller, creating strategic narratives that convey the essence of our brand’s identity and purpose through all mediums from digital to traditional
Ensure consistency and integrity of the Greater Austin YMCA brand by conducting regular audits and maintaining strict adherence to brand guidelines
Collaborate with the CMO to elevate brand narratives and strengthen brand preference across the market
Lead the creation, execution, and optimization of innovative digital and traditional marketing campaigns that align with organizational objectives for revenue generation
Leverage digital trends, tools, and technology to build winning marketing plans that resonate with target audiences
Demonstrate a test and learn mindset to learn fast with tangible data to give confidence to scaling further
Develop new ways of engaging consumers to gain more attention in-center, near our centers and digitally in the market to attract more prospects and serve more of our community
Coach team members in marketing craft, executional excellence and problem solving
Identify and improve processes that elevate speed, quality, consistency, and innovation
Contribute marketing expertise to cross-functional projects and organization-wide initiatives
Work collaboratively across teams to bring org-wide priorities to life
Lead with clear communication, strong partnerships, and commitment to executional excellence
Organize workstreams, clarify expectations, guide contributors, and coordinate cross-functional efforts to ensure timely, effective delivery
Help shape and strengthen the future-state marketing function, contributing to how the team grows in capability and structure
Represent the YMCA at key community events and networking opportunities, building lasting relationships that deepen our presence and impact in the community
Lead innovative community outreach initiatives, such as events and strategic partnerships, to strengthen the YMCA’s connection with members and the broader community
Participate in Association events and contribute marketing expertise to organizational projects and initiatives as assigned by the Chief Marketing Officer
Qualification
Required
Bachelor's degree in marketing, business development, or related field
5+ years of progressive experience in marketing with a high degree of cross-functional team projects
1–2 years of experience leading or managing a marketing team or project teams
Demonstrated success in driving revenue growth in competitive markets utilizing digital and traditional marketing to drive acquisition and retention
High familiarity with brand development planning, innovation, and creative development processes
Strong experience in brand foundational tools, consumer insight identification, segmentation, and target audience development
Concept and brief writing of innovation, product renovation or commercial news
Ability to pull insights from multiple sources and synthesize them into compelling stories for change
Entrepreneur mindset who finds ways to break down growth barriers, pivot and perform in changing market dynamics
Preferred
Proven track record in nonprofit marketing
Company
Greater Austin YMCA
The Greater Austin YMCA is a dynamic force elevating quality of life in Greater Austin by boldly expanding access for all children, adults, families and seniors in our rapidly growing community.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kathy Kuras
President and CEO
Louis Lopez
Chief Operating Officer
Recent News
MarketScreener
2025-10-01
Company data provided by crunchbase