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Hearst Newspapers · 1 month ago

KMBC Marketing & Promotions Intern

6455 Winchester Avenue, Kansas City, MO, 64133, US

Internship

Onsite

Intern

Start in 2026 Spring

Hearst Newspapers is offering a paid internship in the KMBC 9 / KCWE 29 Internship Program, designed to provide hands-on experience in the operations of a broadcast television station. Interns will learn about marketing strategies, promotion production processes, and community outreach efforts while working within the Creative Services department.

AdvertisingJournalismMarketingNewsSocial Media

Responsibilities

Learn how market research is used to determine how to best showcase our stations

Learn how we collaborate as a team to brainstorm new ideas for our messaging

Learn all the tools we use to shoot best-in-class video in our studio and in the field

Learn how we approach editing for news and entertainment promotion

Learn the importance of showcasing our stations’ efforts to serve and improve our community

Learn the process of producing and trafficking Public Service Announcements

Learn the methods beyond phone and television screens we use to get credit for our presence in the community

Learn the tools we use to ensure effective promotion is seen by our target audiences

Learn how we use our own television product and outside media sources like cable, social, and radio to promote our products

Learn how we usher our television audiences to our digital products, and vice versa

Learn the fundamentals of crafting effective coverage promises for daily newscasts

Learn best practices for communicating with producers, reporters, and meteorologists; ensuring topical promotion reflects the latest, most compelling developments of each story

Learn the decision-making process behind which entertainment brands we choose to support with topical promotion