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Chase · 1 month ago

Vice President-Product Marketing, Private Client Banking

277 Park Ave, New York, NY, 10172, US

Full-time

Onsite

Mid, Senior Level

$133K/yr - $190K/yr

7+ years exp

Chase is a leading financial services firm, and they are seeking a strategic Product Marketing leader for their Private Client Banking team. The role involves understanding affluent customer needs, shaping product positioning and messaging, and collaborating across teams to drive marketing initiatives for high-net-worth clients.

BankingFinancial Services

Responsibilities

Develop a sharp, nuanced understanding of affluent customer needs, behaviors, and financial goals through qualitative and quantitative research

Synthesize market trends, customer journeys, and competitive dynamics to influence product and experience roadmaps

Translate insights into differentiated positioning and messaging strategies that resonate with high-net-worth clients

Partner with brand, product, design, legal, and communications teams to ensure messaging continuity and alignment

Lead go-to-market strategy and planning for new features, enhancements, and product introductions

Orchestrate cross-functional alignment, launch briefings, and execution requirements to ensure flawless delivery

Develop launch KPIs and influence measurement frameworks to track impact and optimize performance

Provide strategic input and direction on creative concepts, campaign messaging, collateral, and in-market assets

Ensure customer-relevant, insight-backed storytelling across owned, paid, and earned channels

Collaborate with internal creative partners and agencies to deliver world-class marketing assets

Identify learning opportunities, generate insights from performance data, and translate findings into recommendations for future initiatives

Qualification

Product marketingGo-to-market strategyCustomer insightsAnalytical skillsCross-functional collaborationExecutive communicationPartnership buildingInnovation-oriented experienceStorytellingStrategic thinking

Required

7+ years of marketing experience focused on product marketing, lifecycle marketing, or go-to-market strategy

Proven success translating customer insights into differentiated positioning and actionable marketing strategies

Demonstrated ability to guide creative development and elevate storytelling for premium audiences

Track record of orchestrating complex, cross-functional launches with multiple stakeholders

Strong analytical skills with the ability to leverage data to inform decisions, develop strategies, and shape leadership narratives

Excellent executive communication, influencing, and storytelling capabilities

Strategic thinker with a bias for action; equally comfortable being hands-on

Experience in high-growth, innovation-oriented environments highly valued

Proven ability to collaborate and build strong partnerships across diverse teams at all levels, including brand, research, product, technology, market strategy, campaign management, and agency partners