Carboline · 1 month ago
Manager, User and Market Insights
Vernon Hills, IL
Full-time
Onsite
Mid, Senior Level
$110K/yr - $130K/yr
7+ years expRust-Oleum Corporation, a subsidiary of RPM International, Inc., is a worldwide leader in protective paints and coatings. The Manager of User and Market Insights will lead the collection and analysis of user data to guide strategic decisions, partnering with product, sales, and marketing to turn user behaviors and market trends into actionable strategies.
Chemicals
Responsibilities
Lead User Research Initiatives: Design and execute qualitative and quantitative research programs, including surveys, focus groups, in-depth interviews, and usability testing, to uncover deep insights into user behaviors, pain points, and preferences across DIY consumers, professional contractors, and industrial applicators
Analyze and Synthesize Data: Leverage advanced analytics tools to interpret complex datasets from multiple sources (e.g., market reports, sales data, social listening, and competitive intelligence), identifying trends and opportunities to inform product development, pricing, and positioning
Collaborate Cross-Functionally: Partner with product managers and sales teams to integrate user insights into business cases, new product launches —ensuring solutions align with real user needs and deliver measurable ROI
Communicate Insights Effectively: Develop compelling storytelling through reports, dashboards, and presentations to senior leadership, translating data into strategic recommendations that support brand growth goals and enhance brand loyalty
Manage Vendor and Team Relationships: Oversee external research partners, fostering a culture of curiosity and continuous learning while ensuring projects stay on budget and timeline
Drive Innovation: Champion user feedback loops in NPD processes, from concept ideation to post-launch evaluation, contributing to Rust-Oleum's legacy of problem-solving innovation
Qualification
Required
Bachelor's degree in Marketing, Market Research, Business Analytics, Psychology, or a related field; MBA or advanced certification in Consumer Insights strongly preferred
7+ years in consumer insights, market research, or user experience roles, with at least 3 years in a leadership capacity managing research projects or small teams
Proven track record in CPG, manufacturing, or coatings industries; experience with diverse user segments (consumer and B2B) is highly desirable
Proficiency in research tools (e.g., Toluna, Recollective), analytics platforms (e.g., Power BI), and statistical software (e.g., SPSS)
Strong Excel and PowerPoint skills for data visualization and storytelling
Natural curiosity and passion for understanding user motivations
Excellent verbal and written communication to influence stakeholders
Ability to thrive in a fast-paced, collaborative environment
Preferred
Experience conducting in-field research with hands-on applicators (e.g., contractors using industrial coatings)
Familiarity with sustainability and other current trends in consumer products and their impact on user decision-making
Background in agile methodologies for rapid insight iteration
Endorsed strengths in strategic thinking, project management, and cross-functional partnership, as demonstrated in prior roles
Benefits
Medical
Dental
Life
Disability and business travel insurance
Flexible spending accounts
EAP
Stock purchases
Vacation/sick days/parental leave
401(k) plan after three months of employment
Company match
RPM Pension plan after completing five years of service
9 paid holidays
Two floating holidays per year
Three weeks of vacation on an annualized basis
Company
Carboline
Operating from a position of global leadership, Carboline is considered the standard of quality high-performance coatings, linings, and fireproofing products.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Chris Tiernay
President & Chief Operating Officer
Company data provided by crunchbase