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PassiveLogic · 3 weeks ago

Brand & Events Architect Brand & Marketing · Salt Lake City

Salt Lake City, UT

Full-time

Onsite

Senior Level

5+ years exp

PassiveLogic is the first fully autonomous platform for buildings, dedicated to making a sustainable impact through real-world solutions. The Brand and Events Architect will design, execute, and manage events that communicate PassiveLogic’s innovations, ensuring each event tells a clear, cohesive story while leading the company's presence at major industry events.

Artificial Intelligence (AI)Green BuildingGreenTechHardwareReal EstateSmart BuildingSoftware

Responsibilities

Develop and implement a comprehensive event strategy that aligns with PassiveLogic’s brand and mission, covering both virtual and in-person formats

Design and deliver world-class events that align with the company vision that translate complex technical concepts into engaging experiences for diverse audiences

Bring your social media lens to connect in-person events with digital experiences that build engagement and grow our community of advocates

Collaborate with marketing, product, and PR team-members to enhance the impact of events and integrate them into broader brand and communication strategies

Be the bridge between creative vision and operational execution—someone who can speak the language of the greater team and translate ideas into actionable, cross-functional campaigns

Oversee logistics, including venue selection, vendor management, budgeting, and attendee communications to ensure flawless execution

Manage complex, large-scale events like AHR, coordinating multiple vendors, timelines, and deliverables to achieve both creative excellence and operational precision

Partner closely with product and marketing leaders to build the infrastructure and messaging for our channel partners

Help craft the product marketing content, campaigns, and event experiences that drive channel adoption and success

Develop and maintain relationships with tech communities, channel partners, and marketing collaborators to maximize PassiveLogic’s reach and thought leadership presence

Track event performance, gather attendee feedback, and provide recommendations for future events to improve effectiveness and ROI

Qualification

Event marketing experienceCopywriting skillsBudget managementTechnology market messagingMarket researchCreative directionInterest in technologyDesign strengthCommunication skillsOrganizational skillsCollaborative mindsetProblem solvingAdaptability

Required

Proven experience: 5+ years in event marketing, ideally in a technology-driven environment or within the startup ecosystem

Exceptional communication skills: Ability to craft narratives and messaging that resonate across different channels, including events, digital media, and social platforms

Organized and strategic: Skilled in planning, managing budgets, and handling event logistics with a high level of attention to detail

Collaborative mindset: Enjoy working across teams, contributing to integrated campaigns, and aligning event strategies with overall marketing goals

Adaptability: Comfortable in a fast-paced startup environment, eager to learn, iterate, and innovate

Problem solving: You own this role. When issues arise, be the empowered force that solves them, rolling-up

Deep interest in technology: A strong curiosity about AI, autonomous systems, and the energy sector, with the ability to translate technical concepts into engaging stories

Natural love of market and customer research: Demonstrated enthusiasm for conducting in-depth market analysis and customer research to inform event strategies and marketing initiatives

Experience managing technology market messaging to technologists: Proven ability to craft and manage messaging that effectively communicates complex technical concepts to a highly technical audience

Copywriting and design strength: You can showcase excellent writing and visual communication skills that elevate event storytelling and brand experiences

Preferred

Building automation or IoT brand experience: Previous experience in marketing or branding within the building automation or IoT sectors, with an understanding of industry-specific challenges and opportunities

Autonomous systems or AI brand experience: Background in promoting autonomous systems or AI technologies, with the ability to translate advanced technical features into compelling marketing narratives