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Watkins Wellness · 1 day ago

Brand Manager, Assistant

Vista, CA

Full-time

Onsite

Mid Level

$63K/yr - $98K/yr

3+ years exp

Watkins Wellness is seeking an Assistant Brand Manager to join their Marketing Team. In this role, you will partner with the Brand Manager to implement marketing programs and campaigns, enhance dealer retail marketing, and drive brand strategy through various channels.

FitnessManufacturingWellness

Comp. & Benefits

Responsibilities

Implement and manage marketing initiatives for the assigned brand, including national campaigns, dealer retail marketing, and showroom programs

Measure program performance, analyze return on investment, and recommend improvements that increase impact

Ensure the customer experience aligns with brand image and strategy

Partner with Marketing Services to develop inspiring collateral and write copy for point of sale, merchandising, and multi-channel content

Support advertising and PR deliverables that align with brand positioning and guidelines

Collaborate with Digital and Marketing Services to optimize the brand website, develop digital media, write copy, and create content that drives engagement and conversion

Work closely with Brand Managers to build and maintain the annual marketing calendar, sequencing launches, promotions, and content with the right resourcing

Contribute to brand vision, value proposition, positioning, and messaging

Apply brand style and messaging guidelines consistently across channels and partners

Coordinate creative, digital, product, and sales partners to deliver projects on time and within budget

Assist with the management of brand expense budgets

Assist in the planning and execution of dealer conferences and sales meetings

Participate in presentations and training as a brand representative and subject matter expert

Keep up with general marketing, online and retail marketing trends through trainings, certifications, webinars, networking events, and other opportunities

Qualification

Marketing experienceDigital marketingBrand positioningContent management systemsFinancial analysisProject managementCollaborative communicationLuxury goods experienceRetail marketingCRM proficiencyMicrosoft OfficeAttention to detailCross-functional teamwork

Required

Bachelor's degree in Business Administration, Marketing, or related field

High proficiency with Microsoft Word, Excel, PowerPoint, and Teams

Experience with CRM, marketing automation, and content management systems

Strong attention to detail and brand guardianship; analytical approach with the ability to interpret performance data and make recommendations

Collaborative communicator who can influence cross functional teams

Ability to travel up to 10%

The employee must frequently lift and move up to 10 pounds and occasionally lift and/or move up to 25 pounds

Specific vision abilities required by this job include close vision, color vision, peripheral vision and depth perception

Preferred

Experience in marketing content and communications, brand and product positioning, advertising creative and media, product management, digital marketing and social media, project management, consumer products, and financial/return on investment analysis

Experience with dealer direct and retail marketing is a plus

Minimum 3 years of marketing experience in a manufacturing environment; luxury durable goods or pool and spa industry experience preferred