closed · 1 month ago
MarTech Adoption Lead
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years expBlue Acorn iCi is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. The MarTech Adoption Lead is responsible for guiding CMOs in maximizing the value of their Adobe MarTech investments by identifying barriers and creating strategic roadmaps for adoption and execution.
AnalyticsE-CommerceE-Commerce PlatformsPersonalizationUX DesignWeb Design
Responsibilities
Serve as a trusted MarTech advisor to CMOs and senior marketing leaders across multiple client engagements
Lead executive discovery sessions to align business goals with AEP-powered use cases and value hypotheses
Translate client objectives into C-suite-ready roadmaps, investment cases, and sequencing recommendations
Conduct structured interviews, ride-alongs, and workflow reviews with marketers, analysts, and channel teams using Adobe tools
Identify friction points across identity, data ingestion, profile enablement, segmentation, journey orchestration, and activation
Synthesize insights into problem statements and requirements aligned to AEP, RTCDP, AJO, and CJA capabilities
Design and execute adoption strategies at the use-case level (audiences, journeys, channels, personalization, experimentation)
Stand up champions programs, training, enablement materials, and change-management communications
Define and track adoption KPIs including activation, feature usage, time-to-value, and campaign velocity
Translate real-world user inputs into actionable backlog items, user stories, and acceptance criteria for Adobe implementations
Partner with client Product Owners, Engineering teams, and Adobe SMEs to co-own sprint goals and delivery outcomes
Ensure Adobe features and enhancements are implemented with measurable business impact, not just technical completion
Build hypotheses and experimentation roadmaps using Adobe Journey Optimizer and downstream channel tools
Quantify uplift across conversion, engagement, retention, LTV, and cost-to-serve using Customer Journey Analytics
Institutionalize attribution, incrementality testing, and MMM/MTA practices across client organizations
Develop concise executive dashboards and narratives that communicate adoption health, value realized, risks, and next bets
Support CMO and ELT decision-making on funding, resourcing, and platform maturity evolution
Demonstrate ROI from Adobe investments across short-term wins and long-term transformation initiatives
Establish adoption governance models, OKRs, and scorecards across regions and business units
Lead weekly, monthly, and quarterly client cadences to review progress, unblock issues, and scale best practices
Drive repeatable consulting playbooks that can be scaled across clients and industries
Qualification
Required
8+ years of experience in MarTech, Digital Marketing, Product Management, or Marketing Operations, with a strong consulting background
Proven expertise in the Adobe Experience Platform ecosystem, including: Adobe Experience Platform (schemas, datasets, identities, profiles), Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics
Demonstrated success driving adoption and value realization, not just platform implementation
Strong ability to translate marketer workflows and pain points into structured product and executive requirements
Experience working with Agile delivery teams and enterprise clients
Excellent executive presence, storytelling, and stakeholder management skills
Preferred
Adobe certifications (AEP, RTCDP, AJO, CJA)
Prior experience at a digital consulting firm, systems integrator, or Adobe partner
Experience supporting global, multi-market enterprise clients
Strong understanding of identity resolution, personalization, experimentation, and marketing measurement
Benefits
Medical, dental and vision insurance
Life insurance
Disability
Paid time off
401(k)
And more!
Company
closed
A linkedin Page
11-50 employees
H1B Sponsorship
closed has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (7)
2023 (4)
2022 (5)
Funding
Current Stage
Early StageTotal Funding
unknown2020-10-08Acquired
Company data provided by crunchbase