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Drata · 1 day ago

Senior Product Marketing Manager, AI

San Francisco Bay Area

Full-time

Hybrid

Senior Level, Lead/Staff

$148K/yr - $183K/yr

8+ years exp

Drata is looking for a strategic and execution-focused Senior Product Marketing Manager to lead go-to-market for their AI-Native Platform. This role owns positioning, messaging, enablement, and adoption strategies that translate complex automation and AI workflows into clear customer value and revenue impact.

ComplianceInformation TechnologySaaSSecuritySoftware

Responsibilities

Own the go-to-market strategy for product launches and feature rollouts across the Drata platform, supporting new product introduction, expansion, and cross-sell motions

Lead AI positioning and messaging development grounded in customer insights, buyer needs, market dynamics, and competitive intelligence

Partner closely with Product, Sales, Customer Success, RevOps, and Marketing to influence roadmap direction and ensure clear alignment from product strategy through revenue execution

Translate advanced AI capabilities into clear, business-focused narratives and enablement content that drive sales confidence and customer adoption

Build launch frameworks, enablement materials, competitive battlecards, solution briefs, and integrated campaign assets to support AI-driven growth initiatives

Measure performance across launches, campaigns, and feature adoption to continuously refine GTM strategy and improve impact

Leverage AI-native workflows and tools to accelerate research, content creation, testing, and execution while maintaining high quality and rigor

Qualification

Product marketingGo-to-market strategyAI integrationSaaS experienceTechnical storytellingCustomer insightsAutonomyCuriosityCross-functional collaborationOrganizational skills

Required

8+ years of product marketing experience, with 4+ years in SaaS, ideally in cybersecurity, GRC, security tooling, or adjacent enterprise platforms

AI first in your approach. You focus on how you can go beyond the standard checkboxes and are constantly curious on how we can automate more without sacrificing quality

Demonstrated success owning end-to-end GTM strategies with measurable outcomes across adoption, pipeline, or revenue growth

Strong understanding of enterprise and mid-market buyers within risk, security, compliance, and governance functions

Proven ability to translate technical or AI-enabled products into simple, compelling business value propositions

Comfort influencing product strategy and partnering cross-functionally with Product, Sales, RevOps, Enablement, and Marketing leadership

Hands-on experience working in an AI-enabled environment, utilizing tools like ChatGPT, Notion AI, Jasper, or similar for research, messaging development, and campaign execution

Highly autonomous, organized, and energized by building scalable GTM programs from the ground up

Benefits

Shared Success: We provide stock equity to ensure that as the company grows, you share directly in that success.

Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance.

Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.

Family Support: Up to 16 weeks of paid parental leave (after six months of employment), along with a robust suite of family-support resources.

Growth & Development: Generous annual stipends for both professional and personal development, empowering you to invest in your continued growth.

Time Off & Flexibility: We believe that to do your best work, you should get the time you need for rest, rejuvenation and recovery.