The Joint Chiropractic · 1 month ago
Vice President of Digital Media & Regional Marketing
Scottsdale, AZ
Full-time
Hybrid
Director/Executive
$160K/yr - $180K/yr
10+ years expThe Joint Chiropractic is the nation’s largest operator, manager and franchisor of chiropractic clinics, revolutionizing access to chiropractic care. They are seeking a Vice President of Digital Media & Regional Marketing to lead the strategy and execution of digital media campaigns and regional marketing efforts to drive patient acquisition and enhance brand visibility.
FitnessHealth CarePersonal HealthWellness
Responsibilities
Own the strategy for paid digital media (search, social, display, video), SEO, and performance marketing
Optimize media mix and budget allocation to improve acquisition and ROI
Manage digital agencies and internal teams to ensure effective campaign execution
Lead marketing spend audits and establish a framework to optimize budget allocation
Define regional and co-op strategies to amplify media effectiveness and strengthen franchisee collaboration
Develop regional marketing playbooks aligned with national strategy, covering local store marketing (LSM), new clinic launches (NCL), and SEO
Lead regional marketing initiatives for the East and Midwest in partnership with development and franchise teams
Support local marketing activations and establish marketing spend compliance processes
Ensure consistency of brand voice and messaging across national, regional, and local campaigns
Partner with creative and content teams to deliver integrated, multi-platform campaigns
Lead the launch of major integrated campaigns that elevate brand awareness and relevance
Build a robust reporting framework to track digital and regional performance
Use data insights and A/B testing to inform decision-making and optimize campaigns
Ensure accurate and timely reporting of marketing performance to leadership
Collaborate with Clinical, Chiropractic, and Pricing teams to drive new membership models and retail experiments
Lead the introduction of new products, services, or wellness programs that enhance patient acquisition and retention
Lead, hire, and mentor the digital media and regional marketing teams
Oversee media agency relationships, ensuring alignment and strong performance
Foster a culture of accountability, innovation, and engagement
Strengthen franchisee satisfaction with marketing support and agency partnerships
Qualification
Required
10+ years of experience in digital marketing and/or regional marketing, specifically within a franchisor brand and multi-unit retail environment
3+ years in a senior leadership role, with success leading cross-functional and agency teams
Deep expertise in paid media, SEO, performance marketing, and regional marketing strategy
Strong financial and business acumen; ability to optimize marketing spend and drive outcomes
Experience developing and executing integrated campaigns across national and local levels
Strong coaching, mentoring, and change management skills
Excellent strategic thinking, organizational influence, and forward vision
Preferred
Familiarity with CRM, CMS, and marketing automation platforms a plus
Benefits
Medical, Dental, Vision
401k w/company match
PTO Accrual
Complimentary Joint membership
On-Site Amenities
Employee Recognition
Diversity, Equity & Inclusion
Company
The Joint Chiropractic
Nasdaq: JYNT Our mission is to improve quality of life through routine and affordable chiropractic care.
Founded in 1999Cartersville, Georgia, USA
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Anne Gerretzen Michaud
Co-Founder of JYNT
Jake Singleton
Chief Financial Officer
Recent News
2025-10-07
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