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Warner Music Group · 1 day ago

Sr. Coordinator, Artist Brand Management

Los Angeles, CA

Full-time

Onsite

Mid, Senior Level

$20/hr - $28/hr

4+ years exp

Warner Music Group is a global collective of music makers and music lovers, and they are seeking a Sr. Coordinator for their Artist Brand Management team. This role involves developing and executing long-term artist brand strategies, partnering with various teams to create impactful marketing campaigns that resonate with both core fans and new audiences.

Digital EntertainmentMedia and EntertainmentMusic

Responsibilities

Assist in the ideation, planning, and execution of comprehensive marketing campaigns for a roster of active artists, covering both physical and digital releases

Work closely with Creative, Earned Media, Social, and Commercial teams to ensure brand alignment and consistent positioning across all global activations

Analyze streaming data and audience KPIs to identify trends and benchmarks, sharing actionable insights to iterate on creative strategy and planning

Manage release schedules, artist calendars, and databases, while leading all aspects of general office duties and administrative tasks

Manage relationships with internal and external creative agencies to produce purposeful, high-impact content that aligns with the artist’s narrative

Serve as a brand guardian to ensure all visuals and communications reflect the artist’s legacy and voice, while maintaining professional relationships with management and estates

Identify opportunities for "always-on" engagement through cultural trends and storytelling, contributing ideas that challenge traditional marketing mindsets

Manage budgets and purchase orders, acting as the primary liaison for finance and vendors to ensure all activations are accurately accounted for and paid

Coordinate with Research & Analysis teams to gather audience insights and assist in creating high-quality project presentation decks via Canva, G Suite, and Microsoft Office

Supervise promotional inventory, coordinate event logistics (including ticket buys and artist appearances), and manage the intern selection process

Coordinate and partner with select artist management camps within the team’s roster across all areas of marketing