Inside Higher Ed · 1 month ago
University Communications Specialist - Alumni Social Media
Statesboro, GA
Full-time
Onsite
Entry Level
$47K/yr - $47K/yr
1+ years expGeorgia Southern University is the state's largest comprehensive center of higher education south of Atlanta. The University Communications Specialist will engage alumni and donors through content creation and analytics, ensuring a compelling voice across the university's social media platforms while supporting marketing and advancement goals.
Digital MediaEducationHigher EducationJournalismRecruiting
No H1B
Responsibilities
Establish and maintain relationships within colleges, University Advancement, and University Communications and Marketing for source development and collaborative content creation/curation
Coordinate photography, videography and design for social media content
Curate and create social media content that aligns with the Georgia Southern University brand
Monitor alumni social media accounts and consult with account managers on best practices, brand standards and reporting
Engage with followers, responding to questions and comments in a timely manner as necessary to create and maintain a vibrant online community
Create reports on social media activity and other metrics
Develop, manage and implement social media projects
Perform related duties as assigned to support the mission of the University
Qualification
Required
Bachelors degree in Marketing, Public Relations, Journalism, Communication Arts or related degree
One year professional experience managing social media accounts
Experience executing multi-faceted campaigns for social media audiences
Consistently exhibit engaging customer service
Ability to support various constituencies served by the University
Proven proficiency with computers including Microsoft Office, Google, and/or applications as required for specific position
Effective communication (verbal and written), organizational and human relation skills
Demonstrated proficiency working with social media channels, including Facebook, Instagram, LinkedIn, and YouTube
Demonstrated proficiency working with social media monitoring and analytics tactics, tools and data
Demonstrated creativity, invention, imagination, originality, and talent in branding, message development, and content creation
Preferred
Understanding of major social media platforms and analytics tools
Two years professional experience managing social media accounts in higher education
Experience with coordinating videography, photography and other creative services
Experience creating video for various social media platforms
Experience monitoring and responding to trends in higher education and social media
Experience with social media management tools like Sprout Social
Company
Inside Higher Ed
Inside Higher Ed is the online source for news, opinion, and jobs related to higher education.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-01-10Acquired
2006-08-31Series Unknown
Leadership Team
Stephanie Shweiki
Director, Foundation Partnerships
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