Harmless Harvest · 1 month ago
Growth Marketing Manager
United States - HQ - OAKLAND, CA 94612
Full-time
Onsite
Mid, Senior Level
$115K/yr - $140K/yr
4+ years expHarmless Harvest envisions a world where nutritious, clean, organic, and healthy food and beverages are the standard rather than the exception. They are seeking a Growth Marketing Manager to lead and scale paid media and creative strategies aimed at driving household penetration and measurable revenue growth while managing significant budgets and collaborating across teams.
Food and BeverageFood ProcessingOrganic Food
Responsibilities
Lead the day-to-day management of our external media agencies ensuring execution across Meta, Google, TikTok, and other emerging platforms
Own annual + quarterly strategy, goals, and budget allocations and provide clear guidance to the agency on pacing, optimizations, and performance priorities
Review, challenge, and refine agency recommendations ensuring all media plans, optimizations and creative testing ladder up to efficiency and growth targets (reach and frequency, engagement, customer acquisition cost, lifetime value and ROAS)
Drive a structured test and learn agenda with the agency to improve targeting, creative, bidding and channel mix, maximizing measurable business impact
Lead the creative briefing process for DTC paid media, translating insights, performance data, and brand priorities into clear creative direction for agency partners, creators, and internal design team
Collaborate closely with brand awareness agency and internal teams to ensure briefs align with full-funnel strategy and deliver cohesive, high-impact creative
Build a performance-focused creative roadmap that outlines priority concepts, messaging angles, visual directions, and formats to test and scale across paid media channels
Partner with design and influencer teams to analyze creative performance, iterate on learnings, and scale top-performing content
Own performance reporting and analytics, translating customer, channel, and campaign data into actionable insights for leadership and cross-functional partners
Partner with agency and internal teams to execute media mix modeling and incrementality tests that quantify marketing’s financial impact and inform smarter investment decisions
Enable unified measurement by centralizing analytics across agencies and platforms, supporting the buildout of dashboards that enable faster, data-driven decision-making
Partner with Associate Director, Digital & Growth to analyze site performance, optimize landing pages effectiveness, conversion drivers, and overall shopping experience
Share insights on traffic quality, user behavior, funnel friction, and checkout barriers, informing tests that improve conversion and retention
Collaborate with agency partners to acquire high-quality email and SMS leads and drive engagement, repeat purchase and revenue growth
Work closely with digital, brand, creative, and influencer teams to align strategy and ensure cohesive storytelling across all channels
Serve as connective tissue between media, creative, and cross-functional teams, driving alignment and collaboration that maximize efficiency and omnichannel growth
Share insights proactively across teams, influencing business decisions and strengthening our paid media and creative engine
Qualification
Required
4+ years of performance marketing experience required; (CPG and direct to consumer experience preferred)
Hands-on expertise in Meta and TikTok (Bonus for experience with Google Ads)
Integrated media planning experience a plus (affiliate, programmatic, connected TV, online video, streaming audio/radio, and traditional channels)
Proven track record in scaling growth through a creative first approach
Strong analytical skills with experience in Google Analytics, Google Tag Manager, Shopify and reporting tools
Excellent communicator, comfortable managing up, down and across teams
Constant improvement mindset, always looking for ways to learn and optimize
Preferred
CPG and direct to consumer experience preferred
Bonus for experience with Google Ads
Integrated media planning experience a plus (affiliate, programmatic, connected TV, online video, streaming audio/radio, and traditional channels)
Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (Traditional 401k & Roth 401k)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Short Term & Long-Term Disability
Free Food & Snacks
Company
Harmless Harvest
Harmless Harvest is a progressive food & beverage initiative set to demonstrate that ecosystem-based businesses.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$30M2021-06-30Acquired
2018-02-06Series Unknown· $30M
Leadership Team
Scott Butler
Chief Financial Officer
Jose Marrero
New York Distributor Partner Manager
Recent News
EIN Presswire
2025-07-10
Company data provided by crunchbase