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Capital One · 2 months ago

Senior Manager, Marketing Strategy:Paid Digital Marketing Lead| Retail Bank

Wilmington, DE

Full-time

Hybrid

Senior Level, Lead/Staff

$155K/yr - $195K/yr

10+ years exp

Capital One is a financial services company, and they are seeking a Paid Digital Senior Marketing Manager to lead their paid search, affiliate, programmatic, and social marketing efforts for their Retail Bank division. This role will drive a cross-functional roadmap to accelerate marketing efforts and will be responsible for overseeing the development, execution, and optimization of paid marketing strategies.

BankingCredit CardsFinanceFinancial Services

Comp. & Benefits

No H1B

Responsibilities

Lead prioritization, development and execution of a strategic marketing agenda to attract, engage, and convert prospects through paid marketing channels

Drive testing strategies to inform bidding, targeting, creative, & landing page optimization that engage consumers and drive business results

Oversee paid marketing channels, and their budgets, ensuring the channel strategies are aligned to business priorities and campaigns are efficient and effective

Steward the maintenance and monitoring of our channel efforts with agency and internal team members

Keep pace with industry trends and best practices to drive channel innovation

Act as a go-to programmatic & video expert for internal teams, democratizing insights and learnings

Serve as a people leader to those on their team, focusing on associate development, coaching, role definition & career pathing

Introduce new opportunities to drive business growth in an efficient & profitable manner

Qualification

Paid mediaMarketing analyticsPeople managementGoogle AnalyticsDigital marketingBudget managementChannel optimizationAgency managementCross-functional collaboration