Railbookers Group · 1 month ago
Head of Digital Marketing
United States
Full-time
Remote
Director/Executive
10+ years expRailbookers Group is a company that believes in the value of travel experiences and aims to inspire customers to explore the world. They are looking for a Head of Digital Marketing to lead their digital presence across various channels, ensuring cohesive execution and innovation while managing a diverse team of marketing professionals.
LeisureTravelTravel Agency
Responsibilities
Lead, mentor, and inspire a diverse team of digital marketing professionals across web, email and video
Work within the teams to develop and execute a comprehensive digital strategy that enhances brand presence, customer engagement, and revenue performance
Partner with the Brand, Partnerships, and Analytics teams to ensure all campaigns are data-informed, on-brand, and aligned with company goals
Foster a collaborative, agile culture that encourages innovation, accountability, and creative problem-solving
Manage the digital marketing budget, optimizing spend and resources to deliver strong returns
Working closely with our website management company to oversee all aspects of web strategy, content, and user experience, ensuring the site is engaging, visually consistent, and conversion focused
Partner with development and analytics teams to enhance performance, usability, and design impact
Ensure all digital assets reflect the company’s brand standards and storytelling goals
Lead the email marketing team in developing and executing campaign strategies that drive engagement, sales, and customer loyalty
Champion testing and continuous improvement to optimize design, messaging, and audience targeting
Oversee the video production team ensuring consistent brand expression and quality across platforms
Develop content strategies that support both brand storytelling and direct response goals
Collaborate with external partners, agencies, and influencers where relevant to expand reach and visibility
Qualification
Required
10+ years of digital marketing experience, with at least 6 years in senior leadership overseeing large, multidisciplinary teams
Proven people leadership experience managing teams of 5+ direct reports with demonstrated success scaling, mentoring and developing high-performing managers and individual contributors
Deep understanding of email and website marketing best practices including deliverability, personalization, automation and testing methodologies
Proven success managing creative and digital execution teams (web, email, video) in high-volume, fast-paced environments
Demonstrated ability to translate strategy into execution, driving measurable engagement and business results
Strong understanding of digital marketing best practices, UX principles, and creative production workflows
Exceptional leadership, communication, and organizational skills, with the ability to influence across all levels of the organization
Experience managing agencies and cross-functional partnership with accountability for performance, timeliness and results
Benefits
Work from Home
Generous PTO Package
Bonus and Incentive Plans
Medical, Dental, and Vision Insurance Including Optional HSA, Gym Membership Contributions and Healthy Actions incentive (sponsored by Cigna)
Employee Assistance Program
Short-term/Long Term disability Plan
Employer sponsored Life Insurance
Employer-Matched 401(k)
Familiarization Trips (Get paid to experience our vacations!)
Employee and Family/Friend Travel Discounts
Corporate Discounts through Working Advantage
Employee Referral Bonus
Cross-Departmental and Advanced Training Opportunities
Anniversary, Birthday, and Recognition Perks
Years of Service Awards
Annual Reimbursements for Home Office (office expenses, phone, internet)
Company
Railbookers Group
Railbookers Group is a travel agency that offers independent rail vacations services throughout the world.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Frank Marini
President & CEO
Zine Belhonchet
Executive VP and Chief Financial Officer
Company data provided by crunchbase