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GALLO · 1 week ago

Associate Brand Manager

Dallas, TX

Full-time

Onsite

Mid Level

$83K/yr - $125K/yr

3+ years exp

GALLO is a family-owned company with a 90+ year legacy, recognized as a Glassdoor 'Best Places to Work.' They are seeking a proactive and collaborative Associate Brand Manager to engage with brand architecture, strategic positioning, and consumer insights while delivering innovative marketing solutions and measurable outcomes.

Wine & Spirits

Growth Opportunities

No H1B

Hiring Manager

Jennie Johnson

Responsibilities

Apply understanding of brand strategic positioning (BSP) to evaluate work, manage day-to-day activities, and contribute to the development of compelling consumer experiences

Work closely with subject matter experts (SMEs) and cross-functional teams to identify opportunities for improvement, optimize marketing efforts, and ensure brand equity is upheld across channels

Leverage data and insights to inform decision-making, develop go-to-market strategies, and create assets that resonate with target audiences

Analyze category trends, support the development of brand story guidelines, and evaluate channel feedback through market visits

Craft strategies that amplify the brand’s impact

Qualification

Brand strategic positioningProject managementCross-functional collaborationConsumer insightsMarketing strategiesData analysisEmpathyCuriosityAgile practicesCPGExperience in regulated environmentCommunicationCreativity

Required

Bachelor's degree plus 3 years of marketing, consulting, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor's plus 2 years of Gallo sales, marketing, hospitality, engineering or operations experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 7 years of marketing, consulting, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or sales experience reflecting increasing levels of responsibility

Required to travel up to 25% of the time in-market in order to perform job duties

Skilled in project management

Demonstrated ability to effectively partner with cross-functional teams

Excellent written & verbal communication skills

Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description

Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description

Preferred

Bachelor's degree plus 5 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management, or sales experience reflecting increasing levels of responsibility; OR Bachelor's plus 4 years of Gallo sales, marketing, hospitality, engineering or operations experience reflecting increasing levels of responsibility

IRI Circana experience

CPG, Pharmaceutical, or Alcohol beverage industry experience

Experience in a regulated environment

Understanding of agile practices

Knowledge of on-premise channel